Entries Tagged 'twitter' ↓

Twitter Shares Drop But Twitter Chief Still Confident

twitter engagement

Twitter is a social media platform that we’ve taken to our hearts.

Millions of users generate an army of tweets promoting, connecting and chatting creating an online community that’s far reaching.

Despite that, Twitter is finding it tough to turn a profit.

A recent article in The Drum announced that Twitter’s latest published results have shown the company losing £175m between July and September despite a surge in sales and users.

Promising figures showing sales up 114% to $361m and a 23% rise in monthly active users to 284m failed to mollify investors with shares dropping 8% in after-hours trading due to the figures falling substantially behind analyst forecasts of around $450m in sales.

Despite that gloomy reading, Twitter chief, Dick Costolo was reported to have described it as a:

…very strong financial quarter. I’m confident in our ability to build the largest daily audience in the world.”

Mind you, it is still lagging behind Facebook – so is this the beginning of the end, or can Twitter turn things around?


Sally Ormond – Briar Copywriting Ltd




How to Protect Your Twitter Reputation

It doesn’t take a lot to ruin your Twitter reputation.

One badly worded tweet, a lapse in judgement or a tweet in haste could bring everything you’ve worked hard to achieve crashing down around you.

To help you stay on the straight and narrow, here are a few tips on how to keep your Twitter reputation intact.

1. Verify

Your reputation as a reliable source of information is precious, so guard it with your life. Before you RT anything, always check the source to make sure it’s a genuine article.

If your followers click on a broken link, or worse a dodgy one, it could do untold damage to your rep.

2. Relationships

How many times have you seen businesses on Twitter just slamming out ‘by now’ tweets and nothing else? Annoying aren’t they?

Building relationships must be your first concern on Twitter if you don’t want to be seen as a spammer.

Take me for example; I won’t put out a tweet saying ‘buy my copywriting services now’, instead I tweet about things that are happening, put out links to my blogs and retweet stuff I find interesting that I think my followers might like too. For me, Twitter is about chatting, making new friends and helping those who are looking for advice.

3. Respond

Many of your customers will use Twitter as a way of getting hold of you because it’s quick. But that means you must respond quickly. Taking days to reply to a tweet isn’t good enough. Your Twitter account must be monitored at all times so you can act quickly when you have to.

4. Consistency

Tweeting once in a blue moon isn’t going to work. If you want to build relationships and a following, you must come up with a tweeting schedule and stick to it. Sending out a barrage of tweets once every few months just won’t cut it. You need to be seen daily (if at all possible).

5. Critics

Sorry, but there are people out there who are not going to like what you sell or say. But don’t get defensive and don’t let yourself get drawn into a Twitter spat. Respond quickly to any derogatory tweets in a positive way and state facts and your opinion clearly. If you have made an error apologise immediately to diffuse the situation and, if you can, put it right.

Other followers will be watching how you deal with the situation.

6. Automation

I’m not adverse to automation per se, but keep it to a minimum. Your followers will want to know that there is a real person behind your Twitter account. By all means have your blog posts automatically go out, but make sure there are also live tweets too.

Most of that is common sense, but it never hurts to reiterate it now and then.

Your Twitter reputation is precious so make sure you take care of it.

Author: Sally Ormond

How to Increase Your Twitter Engagement

Twitter is all about engaging your followers. twitter engagement

It’s about building relationships.

Yeah, yeah, so everyone keeps saying, but how are you supposed to do that?

The problem many tweeters have, especially if they’ve been tweeting since the early days, is that they’ve become stuck in a rut. They are pre-programmed to tweet as they’ve always done, even though the platform as made significant improvements since its text only days.

What’s your Twitter habit?

Over the years, you would have formed habits in every part of your life.

Without thinking you’ll get dressed in the morning in the same way, you get into bed without giving a second thought as to which side you want, you’ll even eat the same breakfast cereal over and over, simply because it’s what you’ve always done.

Although you may be perfectly happy with all of that, you could be missing out on something better, you just don’t know it.

The same goes for your tweets. You’ve always used your 140 characters to talk about your work, blogs and life, so you carry on doing that even though there is something better out there.

Tweet with greater impact

I’ve already mentioned how Twitter used to be all about text.

Well now it isn’t.

Today you can add short videos to your tweets (through Vine) and you can even upload photos direct from your iPhone. Plus, if you do both of those things using pic.twitter.com, your pictures and Vines can be viewed directly from the Twitter stream rather than you having to click to view.

Come on, pictures and Vines don’t make that much difference


Are you going to make me quote figures?

OK, you asked for it. Buffer has been doing some testing to see what impact using images and Vines in your tweets has.

Are you ready to be amazed?

Tweets with images received:

  • 89% more favourites
  • 18% more clicks than those without
  • 150% more retweets

That doesn’t mean to say you should now go mad and only tweet images and Vines. Use them wisely and weave them into your social media strategy. The increased engagement you will receive will help you to increase your traffic and sales.

Author: Sally Ormond, Copywriter and MD at Briar Copywriting Ltd. Follow her on Twitter and Google+

Customer Service and Twitter

Can Twitter really help your customer service? Customer service

Many are still sceptical about that, but it really can.

The world is far more social these days and consumers love the instant connection that social media gives them. Now, rather than emailing and waiting for a response, they can send a tweet or Facebook message for a faster response. But of course, that only works if you are monitoring those channels effectively.

After looking into the role of social media in customer service, I stumbled upon a post on Social Media Examiner. In it they talk about 4 examples of excellent Twitter customer service.

Follow the link below and have a read and grab some quick takeaways that will help you improve your customer service and how your customers perceive your business on Twitter.

4 Examples of Excellent Twitter Customer Service.

Why You’re Getting Twitter Wrong

On the face of it, Twitter should be the easiest thing in the world to use.

All you have to do is create a message that’s no longer than 140 characters and hit send. But, judging by some of the tweets I see, it obviously isn’t as easy to master as it appears.

Below are 10 reasons why you’re getting Twitter wrong and what you can do to make it better.

1. Batching

Tweeting frequency is often a problem for people. How often is too often?

A lot of people end up sending out a flurry of tweets all in one go (or batch) thinking if they get it over and done with they can get on with other stuff.

The problem with that is twofold: you’ll hack off your followers by filling their timeline with your inane ramblings and you run the risk of only reaching a very small percentage of your followers.

Not everyone will be using Twitter at the same time, so if you want to reach as many people as possible, spread your tweets out through the course of the day.

2. Room to RT

You see a lot of tweets go out with ‘Pls RT’ at the end (i.e. please re-tweet). That’s all well and good, but with only 140 characters to play with, if your message takes up all of them you’re not leaving your followers a lot of flexibility to RT.

If someone likes what you say, but then has to edit your tweet in order to be able to RT it, they probably won’t bother.  Likewise, they may want to add a comment, but if there’s no room they won’t be able to.

3. Engage

If you want people to interact with you, you have to make your tweets engaging. But let’s get one thing straight, unless you happen to be a celebrity, it is unlikely you’ll get a flood of responses every time you tweet.

You’ll increase your chances though if your tweets are engaging.

4. Back to the RT

In number 2 I talked about re-tweeting and leaving room, well don’t forget that if you want people to RT you, you also need to RT other people.

When you see something of interest, RT it and share it with your followers. If you see someone asking for advice, RT it – unless you know the answer of course and then you should respond.

If you RT others, they are more likely to RT you in return.

5. Protection

On Facebook there are several levels of privacy you can use to protect yourself from unwanted prying eyes. Well, there is also a privacy setting available on Twitter, but if you are a business using the platform as a marketing tool, make sure you disable it.

Unlike Facebook, protecting your tweets makes you look very secretive. Why should someone have to ask to follow you? The whole point of Twitter is to be able to chat with anyone. Using the privacy setting would be like turning up to a networking event surrounded by an impenetrable wall of bodyguards.

Make yourself open and available to chat – if a follower really annoys you or sends abusive tweets you can always block and report them.

6. Follow me

One of the main headaches for anyone who is new to Twitter is how to get followers. Many people seem to have a hang up about following way more people than they have followers – well that’s where everyone starts.

The only way you can get your name out there is by following other people. Then if they like your stuff and RT it, their followers will see it, think ‘he/she’s great’ and will then follow you…and so it goes on.

So don’t get hung up by numbers.

7. Vague

If you have something to say, say it. Cryptic and vague tweets are annoying, pointless and frustrating.

That’s all I have to say on that one.

8. The difference between @ and .@

If you tweet about an article, blog or website and just use @, only the people who follow you and the site/person/article mention will see it. But if you use .@ everyone can follow it.

9. Think first

A tweet is for life (unless you delete it), but if it’s seen, well, you’re too late. That’s why you should never tweet in anger.

Always think very carefully about what you’re putting out there.

10. Chatty not sales

There’s nothing worse than having your twitter feed filled with spam tweets trying to sell stuff to you.

Tweet as though you were at a networking event. If all you do is tweet about your business with constant sales messages, you have become that person at the networking event everyone tries to avoid.

You’ve seen him, before he’s finished shaking your hand he’s thrust his business card and brochure in your other hand and told you all about his business and why you must buy from him. Then, without even asking you anything he wanders off to accost another victim.

But if you chat and engage with other tweeters, you’re the person who is naturally charismatic and draws people to them. The person who is more interested in who they’re speak to than themselves and who helps others and offers advice rather than sells.

I know who I’d rather be.

So there you go. That was a quick run through of what you’re doing wrong on Twitter and how you can make things right.

Remember, it is a social media platform that’s perfectly designed for conversation and engagement, so make sure that’s how you use it.




Sally Ormond is a professional copywriter and MD at Briar Copywriting Ltd. Working with a global client base, she also finds time to tweet – you can follow her here: @sallyormond.