Sales writing is probably one of the hardest things to do.
It isn’t about how clever you are at writing amusing phrases or snappy catch-phrases. It’s not even about how impressive your vocabulary is. Sales writing is about one thing, and one thing only.
Forget that and you might as well not bother. I know many people think that using a freelance copywriter is a bit of an unnecessary expense. But is it?
Think about it for a second. If you don’t have to do the writing you will have time to get on with more important things. By using a copywriter you will get great sales copy that will actually work because it will be about the needs of your customers and not about how great your company is.
So if you look at it that way, a copywriter will not only save you time and money, but they will also make you money – you can’t lose!
So what has all of this got to do with a new marketing eBook?
Well, you need to consider every communication you have with your customers. Although you will get a professional in to write your webcopy or brochure text you probably won’t use one for daily emails etc.
Therefore I have put together a free eBook which details the 5 Simple Steps to Sensational Marketing which should be followed for all customer correspondence.