How to Increase Your Twitter Engagement

Twitter is all about engaging your followers. twitter engagement

It’s about building relationships.

Yeah, yeah, so everyone keeps saying, but how are you supposed to do that?

The problem many tweeters have, especially if they’ve been tweeting since the early days, is that they’ve become stuck in a rut. They are pre-programmed to tweet as they’ve always done, even though the platform as made significant improvements since its text only days.

What’s your Twitter habit?

Over the years, you would have formed habits in every part of your life.

Without thinking you’ll get dressed in the morning in the same way, you get into bed without giving a second thought as to which side you want, you’ll even eat the same breakfast cereal over and over, simply because it’s what you’ve always done.

Although you may be perfectly happy with all of that, you could be missing out on something better, you just don’t know it.

The same goes for your tweets. You’ve always used your 140 characters to talk about your work, blogs and life, so you carry on doing that even though there is something better out there.

Tweet with greater impact

I’ve already mentioned how Twitter used to be all about text.

Well now it isn’t.

Today you can add short videos to your tweets (through Vine) and you can even upload photos direct from your iPhone. Plus, if you do both of those things using, your pictures and Vines can be viewed directly from the Twitter stream rather than you having to click to view.

Come on, pictures and Vines don’t make that much difference


Are you going to make me quote figures?

OK, you asked for it. Buffer has been doing some testing to see what impact using images and Vines in your tweets has.

Are you ready to be amazed?

Tweets with images received:

  • 89% more favourites
  • 18% more clicks than those without
  • 150% more retweets

That doesn’t mean to say you should now go mad and only tweet images and Vines. Use them wisely and weave them into your social media strategy. The increased engagement you will receive will help you to increase your traffic and sales.

Author: Sally Ormond, Copywriter and MD at Briar Copywriting Ltd. Follow her on Twitter and Google+
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