Entries Tagged 'twitter' ↓
April 10th, 2013 — twitter
3 tools to help Twitter work for you
Using Twitter for business is a great way to widen your reach. You can chat and build relationships with people who would previously have been ‘untouchable’. For example, there are loads of CEOs and powerful people on Twitter. If you tried to make contact with them through regular channels you’d probably hit a brick wall in the shape of their impassable PAs.
But with Twitter you can follow anyone and they can follow you.
So what’s the best way to get started once you’ve set up your account?
Firstly, I would suggest not using the auto-follow feature. It’s important your Twitter stream is full of stuff that’s relevant to you and just because someone wants to follow you doesn’t mean you necessarily want to follow him or her. So when you get a new follower take a look at their profile and Twitter feed, if it looks interesting follow them back, if not don’t.
Secondly, you need to target who you follow and that means proactively going out there and finding the people you need in your Twitterverse.
How do you do that?
Tracking down people to follow
1. Know your audience
Think about who it is you want to see your tweets. Who are your customers and key influencers?
For example, if you run a catering company you may be looking for hotels, wedding planners, associations, party planners, clubs etc. So stage one would be to start Googling for potential followers.
Once you have a list of companies and their websites, check to see if they’re on Twitter, if they are, follow them.
Not everyone will follow you back, but some will.
Your Twitterverse is growing.
2. Using search tools
There are several tools out there that can help you find followers, but for this post I shall concentrate on 3.
The first is Twitter itself. Not the most refined way of finding followers, but you can search through suggestions of who to follow and browse categories (based on your current followers):
Next is Tweepz, all you have to do is enter a keyword into the search box and you’ll get a list of potential people to follow. Then all you need to do is drill down that list to find the most relevant people and companies and follow them.
Finally, the third tool is twtrland. Again, after entering a keyword into the search box a list of search results are returned. Then you can filter these results by type – celebrity, power user, casual and novice, location, gender and estimated age.
But unlike the other search tools, this one offers much more information. So on top of the usual bio and image, you’ll also get information on the number of tweets they send per day (average), content breakdown, retweets etc.
3. What do you do next?
Once you have your followers it’s time to start interacting with them.
Notice the use of the word ‘interaction’ there? That means no blatant sales pitches, no harping on about how great you are every 5 minutes and no incessant chatter about ‘we did this’ or ‘we did that’.
You have to ‘listen’ to what others are saying and start a conversation with them. If they ask a question, respond and help them if you can. Yes, you can also send out links to your own blogs because they may be useful and it will also help widen your readership, but it’s important to remember that Twitter is a two-way channel.
4. Be responsive
Twitter is a real time social platform that means when people interact with you they expect you to respond reasonably quickly.
Checking your Twitter stream once a week isn’t going to work. If you have a smartphone download the Twitter app so you can be notified of any interactions that come your way.
There’s nothing worse than tweeting someone and not hearing from them for several days, or worse never hearing from them.
If you’re going to use Twitter you have to be committed. Only through chatting, posting and responding will you see results. It is a great business tool if used right, so make sure you take the time to hone your Twitter skills and make it work for you.
Sally Ormond – Copywriter, blogger, tweeter and MD at Briar Copywriting Ltd
March 6th, 2013 — social media, social media marketing, twitter
Do you use the hashtag in your social media marketing strategy?
Do you even know what one is?
Well, according to Twitter, a hashtag is:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorise messages.
But what happens when someone else uses the same hashtag as you, but for a completely different subject, or a competitor starts to use it?
Before you start getting carried away throwing random hashtags into the Twitter arena, you must first think about how to maximise its impact.
A recent post on Socialmediaexaminer runs through 4 tips to help you choose successful hashtags.
It covers everything from:
- Choosing something unique
- Choosing something that’s easy to remember
- Using the hashtag on multiple social media channels, to
- Searching for the hashtag before you use it
Read more about this subject by heading to How to Use Hashtags in Your Social Media Marketing
March 4th, 2013 — twitter
Normally I wouldn’t use this blog as a rant platform, but I just couldn’t help myself this time.
As the title suggests I have a bugbear with Twitter. Well not the platform itself, I absolutely love that and the new ‘friends’ I’ve made through it.
My issue is with some of the users themselves.
Every morning I fire up my Mac and check my emails. Without fail there’s an email from Twitter listing all my new followers.
Now, I’m not an ‘automatic following’ kinda gal, instead I go through the list, check out their profiles and what they tweet about to see if they are my kind of people; the type I can engage with, learn from and generally have a bit of Twitter banter with.
Recently, I’ve noticed that several of my new followers have thousands upon thousands of followers themselves. My initial thought was ‘wow, someone with that many followers wants to follow me?’
As usual I check out their profile and look at their tweets to decide whether to follow back or not. If I don’t, it is not any reflection on them as a person, it’s just that their tweets aren’t relevant to me, perhaps they’ve not tweeted for a while, or they just appear to tweet about their business. Whatever the reason, it’s not personal.
But I’m now finding, more often than not, those with thousands of followers soon unfollow me when I don’t follow back (do you follow?). That suggests to me that they those Tweeters who are just in it for the numbers game, wanting to rack up as many followers as possible.
You can’t possibly keep track of everything that’s going on in your Twitterverse, or engage with your fellow tweeters, so what’s the point in trying to amass as many followers as possible?
It’s a mystery to me.
As far as I’m concerned, Twitter is all about relationships, camaraderie and good old-fashioned networking. It’s opened numerous doors to me that would have otherwise been closed purely because I’m engaging and posting useful information.
My hope is that people follow me because they like what I tweet about – yes there is the odd inane tweet that goes out about needing coffee etc., but on the whole I like to think that the information I share is of value.
So if you want a bit of banter, tips on copywriting and marketing, or just a connection you can tap for information now and then, I’m @sallyormond.
Rant over – normal service will resume with the next post.
Thanks for listening.
January 18th, 2013 — Customer service, social media, social media marketing, social networking, twitter
If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people.
As more and more people start to dabble in the ‘social side’, the marketing landscape begins to change. People want to get their information in different ways, they want to connect with companies directly and quickly and how they access social media is also changing.
A recent report by Nielsen and McKinsey, called Social Media Report, looks at the survey results of consumers to discover how they use social networks.
Mobile time is increasing
With the rising number of smartphone users, it’s hardly surprising that the report found consumers are increasingly using their smartphones and tablets to access social media.
The main device used is still the PC, 43% of users said they used smartphones to access social media, with 16% using a tablet.
That would therefore suggest that as marketers, you should be investing in your mobile content. That means a mobile website, using social media and perhaps even getting your own app.
As a copywriter, Pinterest is something that I still haven’t really got to grips with. But perhaps that should now change as the report showed that it had not only the highest increase in audience, but also the largest amount of time spent on any social network across all devices.
Of course, simply having an interesting display of great items on Pinterest isn’t going to do you any good unless you actually engage with other ‘pinners’.
Feel good feeling
One of the most surprising findings is that 76% of social media users said they experienced positive feelings after using it. The felt informed, excited and connected.
Of course, you’re not going to please everyone all of the time.
Social TV and Twitter
Twitter was also discovered to be the most powerful driver of ‘social TV’ – that means that it’s the one platform people (usually adults aged between 35-44) use to share their views and opinions about what they’re watching (e.g. sports events, Elections etc.).
The report goes on to say that in June 2012, one third of active Twitter users tweeted about TV content, up from 26% from the beginning of the year.
Customer service through social media
The report showed that 1 in 3 social media users prefer is receive customer service through social media platforms as opposed to contacting the company by phone.
Of course, for marketers that means that consumers are used to receiving instant feedback and in fact expect it, so it’s important that your use of social media allows you to respond quickly.
The emergence of the social advert
What do you think about the social adverts you see on Facebook etc.? Well, apparently 33% find them annoying, but surprisingly 26% of those surveyed said they were more likely to pay attention to an advert posted by a friend.
Perhaps you should give some extra thought to your social advertising plan.
The social buying decision
The growing use of social media is changing the way people shop. Today, consumers use their social media channels to learn about other peoples’ experiences (70%) and information about a brand’s products or services (65%).
So, you really need to think about your brand image and how you come across as a company.
Over to you
How do you feel about using social media today?
Did any findings in the report surprise you?
Leave comment and tell us what you think.
December 26th, 2012 — social media marketing, social networking, twitter
When you first start using Twitter to market your business you’ll face quite a steep learning curve. You have to learn what to tweet, when to tweet, how to follow people, how to find people – the list is endless.
Then you’ll be faced with working out how best to engage with your followers.
Split testing is something that marketers use a lot. If you’re not familiar with the concept, it involves placing two messages (emails, subject lines, web pages etc.) out into your market place and measuring the performance of each. It is a process that can be repeated a number of times to refine your message to receive the optimum results.
So what does that have to do with Twitter?
Well, to improve your engagement on Twitter why not split test your tweets?
To give you a run down on how that can be achieved, check out this post on Social Media Examiner. In How to Split Test Your Twitter Marketing they take you through:
- Ways of creating your split test
- Analysing your results
- Expanding your testing
It’s well worth a read and could help turbo charge your Twitter activities for 2013.