A few months back I wrote a post about QR Codes and how they can help you market your business.
But before you dive in and get yourself one of these snazzy little boxes, you must make sure you think carefully about how you and your customers will use it.
You should also ask yourself how tech-savvy your customers are.
If you suddenly adopt the QR Code as a means of accessing special offers or how to sign up to your newsletter you could be seriously limiting your market reach.
A lot of your customers won’t know what one of these strange little boxes is yet alone what it’s for. They may not even be interested in scanning it (even if they knew how) so make sure you offer other was of signing up too.
A few things to remember
1. Educate
If you’re going to use a QR Code tell people what it is, what they need to do and how to read it. Plus tell them it will take them to a great offer, your mobile site or a sign up form so they know what to expect when they get there.
2. Give them a helping hand
Not everyone with a smartphone will have a QR Code reading app.
Let them know they need an app, where to get one from and, perhaps, suggest some that you know work.
3. What do you want them to do?
Once you’ve educated your customers, shown there where to get their app and what to do with it, give some thought about what you want them to do.
The landing page that the QR Code takes them to has to do something so make sure it has a strong call to action.
4. Make it easy to read
Your QR Code has to be flat and uncreased to scan properly. So placing it on a t-shirt may look cool but it won’t work.
Have you started using QR Codes yet?
Leave a comment and let us know how you’re using your QR Code.
- Do you have a novel way of displaying it?
- Where does it take your customers?
- Has it been well received and well used?
It would be really interesting to hear some of your success or horror stories.
You’ve probably seen these curious boxes of random black squares on a white background and wondered what on earth they are.
