Entries Tagged 'article writing' ↓

I’ve spent a lot of time in this copywriting blog talking about content for websites, brochures, emails etc. Normally I concentrate on stuff such as keyword placement, headings, subheadings, calls to action, layout…

No one likes to see solid blocks of text, they are a bigger turn off than watching Kim Woodburn eat a witcherty grub on I’m A Celebrity Get Me Out Of Here!

The art of creating interesting text is in its layout – and especially the paragraph.

These little fellows often prove problematical to writers. When used incorrectly the reader can be left all at sea and not really sure what you’re talking about.

They can even be repititious – a sure sign the writer has run out of things to say but is desperately trying to hit his word count.

Whatever writing you are involved with (sales, promotional, business or journalistic), perfect paragraphs are paramount.

As an avid fan of Copyblogger I really enjoyed this post by Jo Morrow extolling the virtures of The Art of the Paragraph. This is a ‘must’ read for any writer out there who doesn’t want to fall foul of the “National Society of Writing Snobs”.

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If you look through my blog you will find numerous outpourings on article marketing, blogging, web site content etc.

Content is crucial in your online marketing efforts. I have banged on about how ‘content is king’ (sorry to use such an awful cliche) and how the internet runs on the stuff. Let’s face it, without content there wouldn’t be any search engine results so the whole point of the internet would be rather redundant.

Just to drive my point home a bit more, I would like to draw you attention to a great blog I found on Copyblogger today. Here, Sonia Simone outlines 49 Creative Ways You Can Profit From Content Marketing.

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Have you wasted valuable time and money trying to promote your online business? If you’ve spent hard-earned cash buying ads on ezines or on websites, you may have been disappointed with the results.

There’s a better way to advertise your business or website – article writing – ideal for those who want great benefits that don’t cost anything. That’s just about everyone!

By submitting quality articles you’ll get lots of exposure and publicity without a financial investment. You’ve probably realized by now that the internet is about information, so content brings visitors to your site. That’s a no-brainer.

Consider the possibilities of regularly writing for the internet:

• Your work may be seen by millions.
• Your articles can quickly appear on over 100 websites.
• Search engines are constantly looking for new content – make it yours.
• Your targeted traffic will increase.
• By writing regularly, you can reach affiliates or joint venture partners who can help your sales’ potential.
• Your articles can be permanently displayed on the internet.

Your reputation can spread all over the internet and beyond. Think of the reach just one article can have!

As you submit your work to ezines and article directories (such as ezinearticles), keep in mind that top-ranking sites are crawled by Google more often than other sites. When these sites publish your writing, you’ll soon see results.

With each article you submit, your reputation will grow. An author’s work is often kept permanently on websites, so one keyword-rich article can bring thousands of hits for years to come. Plus Google will love the one-way links you’ll achieve.

Your published works prove you’re an expert – at least in the eyes of readers who view you as knowledgeable. You also establish credibility and trust. Your words can create your own brand for your website and business.

So there you have it –

Writing articles can open surprising doors to success!

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Article writing can be seen as one of those boring tasks that are a throw-back from school and university days. But in business the writing of article is an effective marketing strategy to deliver targeted visitors, increase your rankings and boost sales.

If the thought of it still fills you with dread, the good news is that after learning a few simple steps, writing your own articles isn’t as hard as it appears.

What to write about?

This is probably the biggest hurdle most new writers face. The easiest way to begin is to write about things you are interested in and preferably passionate about.

Once you have decided on a general area, a good way to narrow the topic down is to focus on the problems that people have. Typically, people read articles because they want to be entertained or they want information.

A guiding principle is to expect the readers to be looking for “What’s in it for them?’ You may already know the common problems that people have in the particular field, but if not, a good source of information is to look at related online forums and note the most common questions asked.

Chunk it

Most people don’t like to read large documents from the Web, so articles tend to be around 400 words long. If you break the article into an introduction, a small number of sub-headings and a conclusion you may only have to write about 50 words in each section.

For your eyes only

The first draft should be for your eyes only. Don’t try to produce a final copy as you write. It tends to be much quicker to get your thoughts down and come back to edit later. The final, and most important step in the writing process, is to proofread your article.

Get it out there

Once you have written your article you may want to add it to your own website as an item that search engines love – a piece of original content.

By adding an ‘About the Author’ section with a link to your website, you can also submit it to article directories. As other websites publish your article you receive another thing that search engines look for, one-way back links.

After writing your first few articles you will find it is not as daunting as it first appears. You never know, you may even want to offer your services as a freelance writer on the Internet as a way to make some extra income.

See also: 4 Ways to Make Your Article Creative and Interesting

The 5 Benefits of Article Writing You Might Miss

Article Writing – How To Write Quality Articles Quickly

Can Article Writing Help Me Get More Newsletter Subscribers?

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If there is one method guaranteed to get your articles and blogs read, then it would have to be to fill them with emotive content.

Before you say thanks for the tip, sit down at your desk as usual and start to write – STOP.

Emotive content doesn’t come from calm, well thought out writing. Emotion comes from within you – something has to stir you up and get you riled before it will come out in your writing.

The best time to write is when you are feeling:

• happy
• sad
• so angry you could punch the next person that looks at you

How do you get to feel like that? Read or talk to people.

Start your day reading a few blogs, even working through your email inbox can do the trick. How many times have you read something and thought what the **** are they going on about! Well when it happens write about how it makes you feel.

When our beliefs are challenged or questioned we become so wound up we need an outlet – let articles or blogging be yours.

Write about whatever has got your blood boiling – forget structure for now and just let it flow. I’ll guarantee that when you’re done, not only will you feel a whole lot better but you will also have one of your best articles in front of you.

I am willing to bet that if you had tried to sit down and write about the same subject from cold you would never have come up with an article that was so damn good.

This is because you are letting your emotion do your talking – you are holding a conversation so your writing is more relaxed and therefore more accessible to your reader.

So next time you see red, start typing or pick up a pen. Let it all pour out and before long you’ll have a stack of fantastic blogs and articles which will spark new debates, articles and blogs…

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