Entries Tagged 'Google +' ↓

3 Google+ Tools to Boost Your Marketing

OK, I’ll admit it. Despite being ‘active’ on Google+ for a while, I still haven’t got to grips with it yet. Google+

How about you?

Are you making the most of it?

Probably not.

My lack of Google+ knowledge got me searching for some answers. I wanted to know how to link my Google+ account with my other social media accounts. After all, it’s relatively easy to link the others up, especially with flexible tools such as IFTTT. There had to be a similar solution for Google+.

My search took me to SocialMediaExaminer and their post about 3 Google+ tools that take your marketing to a new level.

For sharing your posts, it looks at Chrome Do Share and Friends+Me. As I don’t use Chrome I thought I’d check out Friends+Me. It is fairly easy to set up giving you different scheduling options, the option to selectively publish posts and it allows the integration of tracking links. The free option allows you to link 2 social media accounts and there are various paid options to link more.

That’s all well and good, but how do you know whether your Google+ posts are being effective? Well, that’s where their third tool comes into play.

Steady Demand provides analytics for Google+. It shows you what’s working on your page, graded using 3 criteria: post length, mentions and hashtags.The pro version of the tool analyses the activity on your Google+ business page.

All in all, these 3 tools will give you the edge when it comes to using Google+ as part of your marketing strategy.

Thanks SocialMediaExaminer, another informative post.

Author: Sally Ormond

Google+ Branding Strategies

For many, Google+ is a bit of an enigma.

They know they should be using it (after all, it is from Google so it’s got to be beneficial), but have no idea how to use it.

Brian Clark of Copyblogger just happens to be in one of my Google+ circles and one of his updates caught my eye.

He was talking about a post on his blog that offers 64 Google+ content strategies through a fantastic infographic, so I thought I’d share it with you here:

 
64 Google+ Content Strategies [Infographic]

 

The post also offers 10 tips for effective Google+ing, such as:

  1. Link Google+ to your blog
  2. Build strategic networks with circles
  3. Offer live video chat with Hangouts
  4. User hashtags to make your posts search friendly
  5. Link to your blog posts to rank higher in Google+ and Google search
  6. Use ripples to add influencers to your cirlces
  7. Write long posts inside Google+
  8. Use direct connect so people can add you to circles from Google search
  9. Use tags to reach out to people and brands
  10. Display your photo in Google search results

Have a play with it.

 

Like this infographic? Grab a proven framework for content marketing that works from Copyblogger.

How Google+ Can Help Your Business

If, like me, you’re still fumbling around with Google+, not entirely sure how it can help your business, take a look at this cool infographic that I discovered on the lovely Chris Brogan’s blog.

Image created by BlueGlass.

Understanding How Google + Can Help Small Businesses

Keeping up with the social media revolution is difficult.

It seems as though no sooner have you got your head round one platform, another one appears.

I’m still finding Google+ a bit of an enigma – if you’re in the same boat, take a few minutes out of your day to check out the post on SocialMediaExaminer (link below).

In it, there is an interview with Chris Brogan who shares how Google+ can help small businesses and tells all about the strategies he uses to get business leads.

During the video you’ll discover:

  • Why Google+ changes everything
  • How to get your content indexed quickly
  • Discover Chris Brogan’s Google+ strategy
  • How Human Business Works uses Google+ to get business leads
  • Why you should share personal stories on Google+
  • How to show potential clients who you are
  • What content strategy to use on Google+
  • How businesses can use Google+ Circles for both outbound marketing and lead generation
  • When to choose Google+ privacy settings
  • How Chris uses Twitter differently than Google+

Ready to learn more?

Discover how Small Businesses Can Thrive With Google+

The Changing Face of Search – Google Gets Personal with “Search Plus Your World”

Google’s constantly changing its algorithms to keep us on our toes. But the latest change to its search results is probably the most drastic yet.

“Search Plus Your World” will find content that has been shared with you privately along with matches from the public web, all mixed into a single set of listings, according to a recent post that appeared on Searchengineland.com.

At the moment it will only happen for those signed-in to Google.com and searching in English. For some it will make life a lot easier; however for others, it raises concerns about privacy. Although the private content remains just that, private, it may make the content more visible to friends and family.

Of course, Google’s search has been personalised for some time now, in fact since 2005, and has evolved constantly since then:

The personalisation of Google searches

What will the new search method mean?

Your new personalised results will include:

  • Listings from the web (general)
  • Listings from the web (in relation to your personal behaviour)
  • Listings from the web (in relation to your social connections)
  • Public Google+ posts, photos or Google Picasa photos
  • Private or limited Google+ posts, photos or Google Picasa photos shared with you

You search results will show you the number of personal results and the number of other results. Plus, a new button will appear on the right of your results that will enable you to toggle between your personalised and non-personalised results.

For more information about these changes, take a look at the full article and find out why Google’s results will get more personal with “Search Plus Your World.”

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