Your website could be the most beautiful thing you’ve ever seen, but if it isn’t getting traffic it may as well have been written in invisible code.
If your website has been written with the search engines in mind and your copy is SEO friendly you will stand a good chance of getting good organic listings. However there is another element that needs to be taken into consideration – back links.
Google loves back links; they are a way of showing your sites’ authority – the more external links that point to your site the better. A great way of producing these links is to start a blog and by using other social media tools such as Squidoo or Hub pages.
Blogging really works
This really does work as I have used this method to achieve great organic listings for my chosen keywords.
I began this blog last year for 2 reasons – to drive traffic to my website and to give away copywriting tips. It took only a matter of months before I was seeing great results and my main website began climbing the Google rankings.
I know what you’re thinking “It’s alright for you, you’re a freelance copywriter so you know how to write stuff that works – I don’t even know where to start.”
OK, yes I write for a living but that doesn’t mean you can’t achieve the same results as I have. As for not knowing what to write about, here are some tips:
- Think keywords – write a post around your main keywords. Remember to use these words as your anchor text for when linking back to your main website.
- Think products and services – if you make cards, don’t write about how to make them (you probably don’t want to give your secrets away) instead blog about the type of cards you are making. So if you are selling a range depicting poppies, blog about poppies.
- Think about venues – if you provide a service such as wedding photography, blog about some of the venues you work at.
- Think relevance – if something interesting has happened in your field recently, blog about it again linking through your keywords.
- Read around – if you follow other blogs in your industry and read something interesting, blog about that post and link back to it and to your site (again through relevant keywords).
To reap the rewards of your blogging you should also blog regularly. Spread the word about what you’re doing through other applications such as Twitter or social networking sites such as BTTradespace. This will help you increase your web ‘footprint’ and generate more interest and traffic.
Once you get the ball rolling you’ll begin to see the benefits. But remember don’t just write about the same things all the time – variety keeps your writing fresh.