Entries Tagged 'Internet marketing services' ↓
January 17th, 2011 — blogging for business, copywriter, copywriting tips, facebook, internet marketing, Internet marketing services, marketing, online marketing, social media marketing
The one great thing about internet marketing is that it offers numerous channels through which you can interact with customers and prospective customers.
Never before have you, your brand and your company been so exposed which is why how you present yourself online is so important.
The advent of social media means there are more ways to communicate than ever before. Once upon a time if someone wanted to speak to you, they had to pick up the phone. But now they can send a tweet, post on Facebook, comment on your blog or use one of the many internet forums.
There are many ways you can enhance your online reputation, but here are three simple steps you can take to make sure your company is always seen in a good light.
1. Thank you
‘Thank you’ simple but powerful. When someone retweets you, comments on your blog or sends a new referral your way, make sure you thank them. It doesn’t take a lot of effort and will show you as someone genuine; someone they’d want to do business with.
It also pays to keep an eye on the web in general to see what people are saying about you. I use socialmention.com to keep track of what people are saying about me or my business. The alerts are simple to set up and can offer a great insight into how you are perceived as a brand online.
Again, should you receive any positive feedback or mentions, remember to make contact and say thank you.
Running a blog is a great way to add value to your business relationships. Through your posts you can provide information and tips to make your customers’ lives easier.
But however well written your blogs are if they are not covering topics people want to read about they will be ignored. For example if you are a holiday company don’t write about your special offers, instead write about the countries you go to, their cultures, their sights, their people – something that will inspire your reader to take a trip there to experience it for themselves.
As a freelance copywriter I use this blog to talk not only about copywriting but also about general marketing issues, social media, email marketing etc.; all topics that business owners find useful.
Whenever writing about your products you must write about their benefits to your customers, but never lose sight of the fact that most people will buy from you because of who you are.
From my own experience, I will only buy from someone if I like them as a person. Why should I give someone my hard earned cash if they come across as arrogant or disinterested?
People will always buy from people so make sure you use your online marketing to connect with them. If your message resonates with them they are more likely to trust you; and with trust comes cash.
When wrapped up in marketing your business it can be easy to lose sight of what really matters – your customers. You’re so busy trying to come up with new blog ideas you forget that your customers still want that personal touch. Just because they can’t see you or shake your hand doesn’t mean they want to deal with a faceless company.
Go that step further and show your human side online.
March 17th, 2010 — freelance copywriter, Internet marketing services, social media
Are you embracing the world of internet marketing?
It is one of the fastest ways to get your products and services out in front of your customers. But it also comes with a health warning:
It is powerful, it is wide reaching but it takes time, patience and a damn good writer.
Internet marketing and social media are incredibly powerful tools. Recently I have a talk about how I’ve used the power of social media to build my business. However I don’t profess to be an expert – I don’t think anyone can. It is a field that is constantly changing. Just as you think you’ve got a handle on it, something new is thrown into the mix.
But that doesn’t mean to say you shouldn’t use it within your business. In fact, there is no good reason why you shouldn’t.
I stumbled across this great post by Ian Lurie of Conversation Marketing entitled 25 Internet Marketing Facts. If you are thinking of using internet marketing or are using it already, you need to know these:
- Internet marketing is hard. Really hard. It’s not something that easily succumbs to a ‘miracle system’. Guys like Shoemoney have it right – they have systems, but they don’t say it’s easy.
- Internet marketing can’t be done by a computer.
- You’re still marketing to human beings. That’s why #2 is true. As long as we’re selling to humans, we’re going to need humans to handle the marketing.
- ‘Internet’ marketing is more of a medium than a method. Marketing is a method/technique. Internet where we now do it. Yes, the techniques have changed a little, but not as much as you might think.
- It’s measurable. While you can’t automate internet marketing, you can measure it. If you aren’t measuring each click, sale, interaction and citation for you and your business, you’re losing a lot of data.
- Data is gold. That data (see #5) is solid gold. It’s the stuff you interpret, in part, to develop a strategy. Without it, you’re doing seat-of-the-pants marketing, which isn’t bad, per se. It’s just not as targeted.
- Data is turd, unless you interpret it. You have to use data to make it worth something. Leave it lying around and it’s untapped potential. Sort of like cow pies.
- Internet marketing takes time. A lot of time. There are aspects of it that can feel like a real slog if you’re new to marketing.
- Internet marketing is the fastest marketing. To those of us who started out in 19coughcoughmumble, internet marketing is the fast forward of marketing. You can change something and see a result in less than six months?!!!! Holy CRAP!!!…
- It’s two-way. Duh. I won’t beat this one to death any more.
- If you try to learn it all at once, your head will explode. I figured out that I’ve spent a hair under 30,000 hours in this profession. I still have huge gaps in my knowledge. If you’re planning to buy a book (even even this one) and learn it in a week, you’re in for a rude awakening.
- Internet marketing is the most accessible form of marketing ever. You can reach more people, faster, for less money than in any other type of marketing.
- Access does not imply expertise. Anyone can launch a web site and try to sell something. That doesn’t mean they’re qualified to do it, any more than my access to a sharp knife means I’m qualified as a medical examiner.
- Your web site is a hub, not the universe. You’ve got a web site? Great! Now you need to attend to all the other stuff. The web site is just a landing place. All the conversations swirling around it in search engines, social media, etc. are where the real marketing happens.
- Internet marketing is distracting as hell. Twitter. E-mail. The most recent person saying SEO is dead. You could spend all day just reading about the field, and never doing anything.
- You need focus. Only the most focused succeed. If you let the distractions pull you away, you’ll be lucky to launch a MySpace page.
- You can’t fire-and-forget. If you’re a CMO, or a small business owner, you can’t just hire an internet marketer and then forget the whole thing. It requires your input. You at least need to check in now and then. Otherwise, crappy results are as much your fault as your consultant’s.
- User generated content is a blessing and a curse. Everyone’s babbling about user generated content now. Great. Did you know that the average American reads at a 7th grade level? What kind of content do you think you’re going to get? I’m not slamming anyone. I’m just saying you need to be aware of the limitations.
- You are never an expert. I’m not an internet marketing expert. Every day, I’m learning something new. It never stops, and you’re never an expert.
- Relationships make or break campaigns. Your relationships with clients, colleagues, bloggers and others will drive your marketing. Relationships lead to recommendations, retweets, blog posts and a thousand other subtle citations what make internet marketing work. Don’t neglect them.
- Ego can kill you. Ego-driven internet marketing can ruin the best campaign. Don’t let it. Pick your SEO keywords based on your audience’s questions, not yours. Design your site for your visitors, not for your family.
- Ego can save you. At the same time, understand you’ll spend a long time shouting in an empty room. Be confident that what you’re doing will work. Otherwise you’ll end up in the modification toilet bowl of death, making one change after another, and getting no results.
- One-year plans are doomed. You can’t write a detailed step-by-step plan describing how you’ll be spending money from now until next year. Well, you can. Just be prepared to feed it into a shredder in a month. Your audience is too dynamic to fit that kind of plan.
- Those who talk, fail. If all you do is meet, talk and plan, then you’re not doing any marketing. You’re going to fail. Probably before you even launch anything. Meet briefly, if at all. Work hard, in bursts, then talk to the team, then go again. Always be launching a new initiative.
- You have to write. I know, you think a YouTube video or two will do the trick. Plus you can hire 30 people at $5/article to write all your content! Wrong. If there isn’t a really, really good writer behind your internet marketing campaign, it will be a big, fat fail. Even your YouTube video requires a description and a script. There are times when you just have to pay for good copy.
Wise words – heed them well and your internet marketing efforts will be rewarded.
Sally Ormond – freelance copywriter
December 1st, 2009 — CRM, Internet marketing services, small business web marketing
Everyone knows that more and more people are searching online for local products and services. The days when an advert in the Yellow Pages or local press was enough to get a constant stream of customers is over.
If you want business you have to be online – but if you’re online you must understand internet marketing to succeed.
Don’t panic – help is at hand!
How does this sound?
- a website you have full control over – you can add as many web pages as you like without any extra charge
- email marketing capabilities built into your website
- newsletter facilities
- full analytics
- detailed customer log so you know exactly what each and every customer has done (bought, opened a newsletter etc.)
- ecommerce facilities
And that’s just the tip of the ice berg.
This isn’t a website, it’s a Hub which seemlessley integrates all your online marketing activities in once place with one login.
How cool is that?
Take a look at The Hub - you can even try it FREE for 30 days and as a thank you, you’ll receive a FREE internet marketing training course – so whether you decide The Hub is for you or not, you’ll have a great understanding of how your business can succeed online.
What have you got to lose?
Give it a go and tell everyone about it – it will revolutionise your business.