Entries Tagged 'news' ↓

Something incredible has arrived!

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Great Freelance Copywriting isn’t just about putting pen to paper or fingers to keyboard. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling. There is no magic formula as it isn’t an exact science.

Before you can even start writing you have to have ideas. Whether you are writing a sales letter, brochure or webcopy, what you produce has to break through all the other sales messages out there, grab your reader’s attention and cling on to them until they have got out their credit card and bought your product.

It sounds so simple, but creativity can be elusive. Everyone has their own way of stimulating their creative flow and here are a few of mine:

• Walking the dog
• Going to the gym
• Read a book, magazine or newspaper
• Write down anything and everything that comes into your head
• Read some websites
• Imagine yourself as the buyer
• Work somewhere else other than your usual place
• Brainstorm keywords

What are your favourite ways of stimulating creativity? Do you use the same methods as me or do you have some far more interesting ways? Come on, don’t be shy share them with us.

Sally Ormond

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Aunt Aida isn’t, as you would imagine, a sweet old lady living with hundreds of cats who spends all her time baking cakes. In fact, Aida isn’t even a person. But as a freelance copywriter, I can’t live without her. She provides the backbone to all my writing.

AIDA is all about the elements that your writing needs to make a sale. If your copywriting skills are going to be effective you have to learn how to:

• Capture your readers Attention
• Arouse their Interest
• Create a Desire
• Get them to take Action.

That would be far too much information to impart in one article, therefore I shall break down the process and here we shall look at how to go about grabbing your readers Attention.

How does a copywriter grab their readers’ attention?

First things first, if you are writing a sales letter, your attention grabber is an effective headline. If you are writing an email then it is the subject line.

For the purpose of this article I shall be looking at writing a sales letter. Your headline will be at the top of your letter but, to create instant impact, it can also be on your envelope as this will be your first opportunity to grab the attention of your reader.

So what type of headline works best?

• One giving news?
• One promising a benefit?
• One that arouses curiosity?

One that sells or promises benefit will always be a winner, but the most powerful one is the one that is a combination of all three.

If you are stuck for ideas try starting it with ‘How’ or ‘Now’:

‘How this copywriter will increase your sales conversion rate’

‘Now, even better quality, even lower prices’

When is the best time to write it?

I’m not referring to the time of day here. Everyone has their own opinion on this; some say at the start before you write the body of your copy, others say at the end. There is no right or wrong answer so go with whatever feels right to you.

One tip is to come up with several headlines and then pick the best one. You may find that different ideas occur to you at different times in the writing process.

Forget the full stop

Never, never, never end your headline with a full stop.

Why? Well, what does a full stop tell your reader to do? That’s right, stop reading – that is last thing that you want to happen.

How long should it be?

Quite simply, as long as is necessary to get your message across. But be sensible. A headline that goes on forever will be a complete turn-off.

So that about wraps up how to grab your readers’ attention. If you have any other ideas why not post a comment? It would be great to hear someone else’s take on this.

In a few days I’ll post the next article in this series addressing how you can arouse your readers’ interest.

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There is a new kid on the block…well, strictly speaking not new as such, but a revamped one.

Freelance copywriting is the key to a successful business. This valuable investment will mean that your

marketing materials will reach out to the right people and convince them to pick up the phone and open  their wallets.

Read all about the new image for the UK’s leading copywriter and discover a whole new future for your business.

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As business owners, we all know and appreciate the power of blogging. Some say it has had its day but I still believe in it, especially now that it can be enhanced by Twitter micro blogging. However, a word of caution – be careful if you are using the services of companies such as WordPress.

When I began my business I wanted to start a blog. It would provide a fantastic resource for writers of all abilities by being full of copywriting hints and tips and a vehicle to drive traffic to my website. I was a novice at all things internet so I opted to use the services of WordPress.

It was so easy to set up. Once I had chosen my theme I was up and running within minutes. Blogs were flowing from my finger tips. Everything was going great. That was until about 3 weeks ago.

You may not realise this but WordPress can pull the plug on your blog at anytime – without warning.

To cut a rather tedious story short, WordPress had mistakenly thought I had overstepped their code of conduct. Personally, I would have expected them to get in touch with me. But no, they opted to suspend my blog. To make matters worse, I only found out about it  when I tried to log in to write a new post.

That’s right, there was no warning. To add insult to injury whenever someone tried to look at my blog all they saw was a blank screen saying ”Account Suspended”. What kind of impression does that give?

After a tense couple of days I finally got my blog reinstated and an apology from WordPress, but the damage had already been done.

Now I have my own blog under my own URL (www.freelancecopywritersblog.com) – I am fully in charge, all the traffic benefits me and not WordPress and no one can pull the plug without me knowing about it!

So please heed this warning – if you have a blog through a company such as WordPress (I have no experience of the other blog providers so don’t know what their proceedures are) this could happen to you. My advice to you is simple - get your own URL, your own blog (the internet is crammed with free templates), SEO it to the max and then you will not only be able to blog for as long as you want (by your own rules) you will also directly benefit from the traffic you get.

Sally

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