Entries Tagged 'article writing' ↓
March 2nd, 2009 — article marketing, article writing, copywriting
Frequently, when it comes to article writing, the end result can be pretty mundane. I’ve lost count of how many times 
I’ve started reading an article in anticipation of being entertained and enlightened, only to be bored to tears.
I hope you won’t feel that way about this particular article! But if you struggle to be creative here are some pointers that will be helpful to you. By understanding these tips, you will end up making your article writing more useful and powerful.
Words
Yes I know, articles are made up of hundreds of words, but it is the choice of words that can make all the difference. Don’t stuff your article with big, impressive words that no one understands when something more concise will do. Also try to use interesting words whenever possible.
Structure
The structure of your article can also have an effect on its interesting-ness. Long blocks of text can be a complete turn-off. Go for short sentences and paragraphs to create an article that is compelling. Don’t use five words when one will do.
The simple way to achieve this is to write a ‘How to’ article. This way you are specifically dealing with exactly what the title indicates, and you are meeting a need of your reader. As long as you stick to the topic and teach them how to do it, you will succeed at writing an interesting article, well, for them at least.
Tell ‘em a story
Another to generate interest is to include a story of how what you are writing about has helped someone else. Everyone loves a story or anecdote so exploit it, use it and entertain with it.
Offer information
Finally you can keep your article interesting by offer information that is rarely found elsewhere and quite possibly information that you alone can offer.
There you go, now you can go forth and be creative with your articles.
Tweet This Post
February 9th, 2009 — article marketing, article writing, freelance copywriting
As already mentioned in my earlier blog 7 Ways Articles Increase Your Prospects, Publicity and Profits, 
writing articles is a great way to promote your business.
Few people realise the power of writing articles, or the influence that an article can have. Many people hear about writing articles and submitting them to article directories, but it is not so common for people to do it.
Since even writing one article takes time, the lazy internet marketer won’t do it. But those that are willing to take time to write and submit them will truly generate a good amount of traffic to their website.
Article Authors recognise and understand that this technique is a powerful tool for driving traffic to their website.
Here are some benefits that you will get will you start now and submit your articles.
It’s free advertising
Submitting your articles to article directories won’t cost you a penny; its just takes time. But this method of driving traffic to your website will have a long term affect.
Be recognised as an expert in your field
When you write decent articles that are filled with valuable information, people will respect you and see you as an expert.
Generate sales
Writing an article is similar to writing sales copy. Although they have different purposes the principle is the same – “One drives traffic, another generate sales”.
Build a good opt-in list
Article writing can help you build your opt-in list. By simply adding your link to your article you could grab their email address.
Open opportunities for joint ventures or for finding a business partner
By building your reputation within your field, some of your readers may become interested in joint ventures or becoming business partner – it could open many doors for you.
Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your articles will be.
Tweet This Post
February 5th, 2009 — article marketing, article writing, freelance copywriting
If you have ever kept a diary you will know how easy it can be writing down and recording your thoughts. But making them appealing to other readers is difficult.
When you decide to write an article for publication, you are marketing yourself as an expert in that particular field. So writing an article puts whole lot of responsibility on your shoulders, that of being true and genuine. So to help out, here are a few basics of article writing.
Today there is a huge amount of competition when it comes to article writing on the Net. One of the most important elements of successful article writing is the ability to produce high quality articles fast.
The ultimate key to writing an article fast
You simply have to understand your topic. There is an old saying in writing that you should only write about things you have actual knowledge of. Therefore start writing about something you are familiar with. After that before you begin writing any article make sure you fully research your subject so you have a thorough knowledge of it.
An in depth knowledge is just one step the art of fast article writing is that it takes practice. Therefore, you need to workout. Before you reach for your gym gear, I am talking about writing regularly. Many professional writers recommend that you write each and every day. By following this course, you will become a better and faster writer in no time.
Plan and be organised
Rapid article writing calls for organisation:
- An introduction to the topic
- Paragraphs that deal with the topic
- A conclusion to the topic
Using this format gives the readers a chance to understand your article better and you will be able to convey your message properly to the readers.
Keep it simple
Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. People like to read articles that are easy to understand. Therefore don’t litter your writing with unnecessary fancy words. Keep it simple.
Tweet This Post
February 4th, 2009 — UK copywriter, article writing, building newsletter subscriber list, freelance copywriting
Dear Copywriter,
I’ve got a newsletter that just isn’t growing. I’m busy posting my site on free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do?
Yours sincerely.
Billy-No-Mates
****************************************************
Dear Billy-No-Mates,
First off, you’re not alone. I know you are working hard but sadly that doesn’t mean you will be guaranteed success. You need to consider long-term ways to grow your list.
My favourite way to grow a subscriber list is through giving away articles.
Website and blog owners are always looking for content to share with their web visitors. So, there are places called Article Directories (basically a library of free articles) where they can go to find articles that they can use – free. I’m sure you’ve heard of Ezine Articles? Well, that is just one – search Google under ‘free article sites’ for more.
All you have to do is write and submit your articles to these websites.
In case you were wondering just how that will help grow your subscriber list, I was just coming to that bit.
Once you have written your article you can then complete the Author Bio which goes at the end the article (see below for an example). This section is where you can sell yourself and talk about your business. But instead of your author bio linking directly to the main page of your site, link it to a page where you have a signup box for your newsletter.
Ta-da! Now everyone who clicks through that link will be taken to the page where you can offer them your wonderful newsletter (with a great incentive they can’t pass up.) and your newsletter list will grow.
So there you go – happy article writing.
Tweet This Post
January 26th, 2009 — Uncategorized, article writing, copywriting, freelance copywriting
Writing articles and marketing with articles is one of the best and fastest ways to market your business.
Don’t believe me? OK then, I’ll prove it. Here are seven ways you can benefit from articles.
1) Articles quickly position you as an expert in your field
Writing articles sets you apart from your competition. You never have to say “Listen to me, I’m an expert!” Your articles do that for you, because articles increase your “expert-ability.”
2) Articles can become an army of 24/7 salespeople
Once you have an article published, especially on the internet, you will achieve a 24 hour, 7 day a week, 365 day a year international sales team working specifically for you and your business.
3) One article can have many uses
In other words, leverage. Just one article can be used as a free report, a newsletter feature, it can become part of an online e-course, part of a book, etc.
4) Articles spread the word about your business and your services
Articles, especially when submitted online have a very long shelf life. They can be picked up by anyone at anytime and anywhere.
5) Marketing articles is simple, easy and inexpensive
It costs you nothing to write an article (apart from your time). It also costs you nothing to have it listed on article directories such as EzineArticles.com. Imagine what it would cost you to pay for that kind of exposure and publicity.
6) Articles can help you build a mailing list
Once you have a few articles out there, prospects will begin to flow in. These will build into a mailing list worth its weight in gold which can be used over and over again.
7) Articles let you stay in touch with clients and sell more products
We know that it can take from 5 to 8 contacts or more for new prospect to be ready to become a client. Articles allow you to stay in touch with prospects and provide them with quality information.
This list of 7 is just the tip of the ice berg. Article writing and article marketing will boost your business. Why not give it a go?
Tweet This Post
