Entries from October 2015 ↓

Should You Be Using Periscope?

marketing with Periscope


Just when you think you’ve sussed all the social media platforms and latest marketing gadgets and gizmos, something else comes along.

Today I want to take a look at Periscope.

According to their website, Periscope was inspired because they “…wanted to build the closest thing to teleportation.”

That’s big.

But in real terms, Periscope offers you a way of exploring the real world through someone else’s eyes. It is an app that lets you share and watch live video broadcasts from your mobile phone.

OK, that’s pretty cool, but is it something you can use within your marketing strategy?

Let’s take a look at a few possibilities.

Peek behind the scenes

Because the shared video is live, it brings with it unpredictability and spontaneity.

As such, it’s a great way to show the personality behind your brand, helping your audience build an emotional connection to your business.

Live training

Forget recorded webinars and the such like, how about using Periscope for live training sessions and demos?

Customer support

How many times has a customer turned to you for advice?

You spend ages crafting a lengthy email trying to instruct them in how to carry out a procedure.

Wouldn’t it be easy to live stream your explanation instead?


Competitions and giveaways are always a great way to boost audience engagement. The live nature of Periscope will help create a real buzz, but don’t over do it. Once in a while is enough.

Share events quickly

Twitter has already made the spreading of news and world events spontaneous, now Periscope can take it to a new level. Live video of events around the world will definitely set you apart from the competition.

Admittedly, Periscope isn’t going to for every business, but if you can see some value in live video streaming why not give it a try?

If you’re already using it, how’s it going down with your customers?

How have you used it to engage with them?

Share your ideas and experiences by leaving a comment below.


The Marketing Trigger That Will Boost Your Sales

This blog first appeared on our parent blog, Briar Copywriting Ltd, but we also wanted to share it with you here. 


how many people are you writing to?


Marketing – you can’t run a business without it.

Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in order to get your customers to buy.

Finding out what interests your customers is vital if you want them to take notice of the constant stream of messages you’re putting out.

So what is it?

What is the mystery thing that all your customers want to know about?

What is it that really interests them?

The answer is simple; the answer is they’re interested in themselves.

That’s right – they don’t care about your business, where your premises are, whether you’re the market leader (everyone says that), or a great innovator (yawn), all they want to know is how you are going to help them.

How selfish!

You’ve spent years building up your business. You’ve weathered economic downturns, fluctuations in your market place and umpteen rows at home because of the number of hours you spend at the office and your customers don’t care.

But then again, why should they?

None of that’s going to help them, is it?

The only way they’re going to spend their hard earned cash with you is if you can convince them that their lives will be greatly improved by your product or service.

It’s the exact same reason why you buy things and yet it’s easy to forget that when you’re putting your own marketing materials together.

Forget about your business

When crafting your message, put yourself and your business to the back of your mind.

Every thought you have must centre on your customer.

  • Who are they?
  • What problem do they have?
  • How can you help them?
  • What can you offer them that will solve their problem?

There’s no room for a tempting “we’re the best at what we do” spiel.

The cold hard fact about marketing is that there’s no room for your ego. The only thing that matters is what you can do for your customer. Keep everything you write focused on them and you’ll see your sales increase.

Author – Sally Ormond, Briar Copywriting Ltd