This was recently brought to my attention through a Twitter posting.
Clickjacking is a technique where a web developer can trick you into clicking on something that you don’t mean to click on. In this example, it tricks someone into updating their twitter account without their knowledge.
Check out the video (done with the totally amazing Screenflow software), and read up on it on James Podolsey’s blog.
If you use firefox and want to block this sort of thing, grab the Noscript addon.
Writing articles and marketing with articles is one of the best and fastest ways to market your business.
Don’t believe me? OK then, I’ll prove it. Here are seven ways you can benefit from articles.
1) Articles quickly position you as an expert in your field
Writing articles sets you apart from your competition. You never have to say “Listen to me, I’m an expert!” Your articles do that for you, because articles increase your “expert-ability.”
2) Articles can become an army of 24/7 salespeople
Once you have an article published, especially on the internet, you will achieve a 24 hour, 7 day a week, 365 day a year international sales team working specifically for you and your business.
3) One article can have many uses
In other words, leverage. Just one article can be used as a free report, a newsletter feature, it can become part of an online e-course, part of a book, etc.
4) Articles spread the word about your business and your services
Articles, especially when submitted online have a very long shelf life. They can be picked up by anyone at anytime and anywhere.
5) Marketing articles is simple, easy and inexpensive
It costs you nothing to write an article (apart from your time). It also costs you nothing to have it listed on article directories such as EzineArticles.com. Imagine what it would cost you to pay for that kind of exposure and publicity.
6) Articles can help you build a mailing list
Once you have a few articles out there, prospects will begin to flow in. These will build into a mailing list worth its weight in gold which can be used over and over again.
7) Articles let you stay in touch with clients and sell more products
We know that it can take from 5 to 8 contacts or more for new prospect to be ready to become a client. Articles allow you to stay in touch with prospects and provide them with quality information.
This list of 7 is just the tip of the ice berg. Article writing and article marketing will boost your business. Why not give it a go?
Freelance copywriting is what makes sales literature and websites make the reader take action. So all those brochures, websites and emails you receive would (probably) have been written by a freelance copywriter.
They really are the secret weapon of marketeers. You see it is their creativity that makes an advertisement memorable or a website readable.
Watch this short video so get an essence of what a freelance copywriter could do for your business.
Great Freelance Copywriting isn’t just about putting pen to paper or fingers to keyboard. It involves far more skill than that – in fact you could call it an art. There may not be any paint involved but words are intricately woven together into something powerful and compelling. There is no magic formula as it isn’t an exact science.
Before you can even start writing you have to have ideas. Whether you are writing a sales letter, brochure or webcopy, what you produce has to break through all the other sales messages out there, grab your reader’s attention and cling on to them until they have got out their credit card and bought your product.
It sounds so simple, but creativity can be elusive. Everyone has their own way of stimulating their creative flow and here are a few of mine:
Walking the dog
Going to the gym
Read a book, magazine or newspaper
Write down anything and everything that comes into your head
Read some websites
Imagine yourself as the buyer
Work somewhere else other than your usual place
Brainstorm keywords
What are your favourite ways of stimulating creativity? Do you use the same methods as me or do you have some far more interesting ways? Come on, don’t be shy share them with us.
This post is a little out of character as it doesn’t have anything to do with copywriting. In fact, copywriting won’t be mentioned at all (well, apart from those two occasions).
I received an email this morning with this YouTube clip. If it can make me laugh at 8am on a Wednesday morning then I thought I ought to share it with you.
Surely this will pip Alexandra to the Christmas number 1?
