Social Media Marketing and Hashtags

Do you use the hashtag in your social media marketing strategy?

Do you even know what one is?

Well, according to Twitter, a hashtag is:

The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorise messages.

But what happens when someone else uses the same hashtag as you, but for a completely different subject, or a competitor starts to use it?

Before you start getting carried away throwing random hashtags into the Twitter arena, you must first think about how to maximise its impact.

A recent post on Socialmediaexaminer runs through 4 tips to help you choose successful hashtags.

It covers everything from:

• Choosing something unique
• Choosing something that’s easy to remember
• Using the hashtag on multiple social media channels, to
• Searching for the hashtag before you use it

Read more about this subject by heading to How to Use Hashtags in Your Social Media Marketing