Do you even know what one is?
Well, according to Twitter, a hashtag is:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorise messages.
But what happens when someone else uses the same hashtag as you, but for a completely different subject, or a competitor starts to use it?
Before you start getting carried away throwing random hashtags into the Twitter arena, you must first think about how to maximise its impact.
A recent post on Socialmediaexaminer runs through 4 tips to help you choose successful hashtags.
It covers everything from:
- Choosing something unique
- Choosing something that’s easy to remember
- Using the hashtag on multiple social media channels, to
- Searching for the hashtag before you use it
Read more about this subject by heading to How to Use Hashtags in Your Social Media Marketing