Entries Tagged 'SEO copywriter' ↓

If you’ve been following this blog for a while, you’ll know that Search Engine Optimisation is a frequent subject that is visited.

It is vital for all internet marketers to get their heads round the concept of SEO as it is probably the most effective long term solution to gaining great Google rankings. And yet, many businesses are still opting for PPC campaigns which are not ideal long term and simply generate traffic quickly (if done correctly).

So what happens when your budget runs dry and you have to back off the PPC for a while? You guessed it, no traffic.

Investing in SEO may not give instant results but, if done correctly, will over time provide great organic listings and a constant stream of traffic.

So what’s the first step?

Keyword Research

One of the most important aspects of any SEO strategy is identifying the keywords you want to target. If you are unfamiliar with this term, your keyword(s) are the words and phrases real people (i.e. your potential customers) would search for to find your business.

But you have to be careful not to be too general in your choice of words. For example, copywriter in Google UK returns in the region of 3,820,000 results and is therefore a very competitive term. But, by going for a more regional term, such as Suffolk Copywriter (which returns 50,700 results) there is less competition and consequently more chance of you hitting the front page.

Keyword Tools

There are a number of tools available out there, but the most popular is Google’s Adwords tool. But, to get the most out of it, you have to learn how to use it effectively. I recently came across  this post on dailybloggr.com – “Tips to Use Google’s Keyword Research Tool Effectively” which will help you understand how to find the optimum keywords for your industry to ensure you attract the right traffic to your website.

Why not pop over there now and take a look and take the first step on your SEO journey.

Sally Ormond – freelance copywriter

Even though the World Cup seems to have taken over life as we know it, I’m sure the fact that Wimbeldon is happening hasn’t past you by. And how could it after that epic of tennis matches between Mahut and Isner.  Those incredible guys played for a mind blowing 11 hours and 5 minutes in total with Isner eventually winning 6-4 3-6 6-7 7-6 70-68! Imagine that – being on court and not being able to break your opponents serve. Hour after hour you serve and return to the best of your ability and yet still nothing. The number of games played grows to an astronomical number – the sheer will power these guys must have had is astounding.

And by now I guess you’re wondering what on earth a mammoth game of tennis has to do with SEO copywriting. Well, as being as you’re still reading, I’ll tell you. Just like Isner, if you want to win with your SEO strategy you have to be in it for the long haul.

Looking back through this blog you’ll find various posts addressing SEO and yet many people out there still think that once you’ve identified your keywords, got a SEO savvy web designer to build you a stonking site and got the best SEO Copywriter out there to create powerful, meaningful, interesting and relevant copy, you’ll hit the front page of Google just like that.

Oh if only it were that easy.

There is a simple equation that will show you what it takes to succceed with your website’s SEO:

SEO friendly website + great SEO copy + back links + determination = great rankings

If you want to achieve great organic rankings you must:

• do great keyword research
• get a professional to write your copy for you
• constantly build back links to your website (via blogs,articles etc.)
• review your analytics regularly to see your site’s performance
• regularly review your keywords

Basically it is an ongoing process that never stops – that might seem like a lot of work, but when you consider how much money you’ll save it won’t seem so bad. Great search engine results will reduce the need for other paid advertising. So what would you rather do? Spend a bit of time getting clients for nothing, or spend a shed load of cash on ineffective advertising?

The decision is yours. But I know which I would prefer.

If you look back through this blog, you’ll find a number of posts about search engine optimisation.

I’ve tried to dispel the many myths that surround this concept – a concept many consider as mysterious.

Well, it’s not.

The SEO industry doesn’t have a great reputation. That is mainly due to the vast number of SEO Cowboys out there who love to take businesses for a ride by employing ‘black hat’ SEO practices. Investing in the services of a reputable SEO company and SEO copywriter will pay dividends.

So how do you know whether you are being taken for a ride?

• Keyword density
• Guaranteed front page listing
• META tags have no relevance
• Link out to relevant sites to boost SEO
• SEO is a short term solution

If a SEO company uses any of these phrase, run for the hills and don’t look back.

Plus, SEO is something that you can maintain once you have a strategy in place. The processes of link building, keyword research and keeping an eye on your analytics are all things that you can do.

To help ensure you don’t get lassoed by a cowboy outfit, check out these 10 SEO myths debunked by SEO Works – The Blog

Don’t forget the copy

I mentioned earlier about investing in great SEO copywriting. Even if your SEO strategy is working like a dream and you’re getting shed loads of visitors, if your website copy isn’t converting you are walking away from open wallets.

SEO copywriting is an art in its own right. Not only do you have to create informative, benefits driven, customer-orientated copy, it also has to be search engine friendly. That doesn’t mean cramming it with your keywords, but rather knowing where the optimum places are for those keywords.

So if you are serious about getting your website working for you, make sure you also find yourself a great SEO copywriter – one that really knows what they’re doing.

Sally Ormond is a leading SEO Copywriter – get in touch now and make sure your website copy carries clout.

As a copywriter I have a lot of people coming to me for SEO copywriting.

More and more people are beginning to appreciate the power of the internet as a marketing tool. They also realise that if they are to be found, they have to get to get to grips with search engine optimisation.

For many, that still seems to mean stuffing as many keywords as possible into their copy. Please, please don’t do that.

SEO copy is not about how many times you can fit a word or phrase onto a page. If you do, you’ll end up with something that is unreadable, unattractive and  that won’t convert your visitors into customers.

SEO copywriting is about understanding where your keywords and phrases need to go to have the most effect. How to layout your text to make it readable. And how to position your writing so it’s informative, benefits driven and so it talks to your reader.

All of that takes some doing so if you need help, get in touch and I’ll be happy to provide you with a quote to take your business forward.

Anyway, enough of that – this blog post is about a different form of SEO.

If you look back through this blog, and indeed any other that you follow, you’ll notice I use images a lot.

There are several reasons for this:

• They make the page look nice
• They can pique your readers’ curiosity
• They help with SEO

That final point is one that is often overlooked. After all they are only images and the search engine spiders don’t have eyes.

That may be true, but there are a number of ways your images can help your blog posts and website copy in terms of search engine optimisation.

Are you using your images to the max?

I stumbled across a blog post by the Top Rank online marketing blog the others day that goes into this exact subject.

Their post 6 Tips on Image SEO gives valuable information on how to make the most out of using images in your website.

In an increasingly competitive online world, every ounce of SEO power you can utilise for your website is worth its weight in gold.

Are you using your images to their full potential?

Sally Ormond – freelance copywriter

SEO copywriter

Search engine optimisation is everywhere you look these days. There are companies all over the world promising to keep you on the front page of Google.

But if you don’t have the budget for that type of service there are a few things you can do to improve your website’s SEO.

First off, I want to remind you that SEO isn’t a one off activity. If you want your website to work hard for you, you must constantly work on your SEO strategy.

Yes, strategy. You do have one don’t you? If not, you’d better devise one if you don’t want to get left behind.

5 ways to improve your website’s SEO

If you are serious about optimising your chances of online marketing success, here are 5 simple techniques you can employ. Remember, if you’re going to do this, it has to be a long term strategy. If you play at SEO you won’t succeed. SEO is a long game that requires dedication.

So, here goes. Here are 5 ways you can improve your website’s SEO.

1. Schedule new content

Creating a weekly schedule is the best way to ensure you keep on top of your SEO strategy. Decide how many blog posts you’ll write each week and set aside time to produce them. If you have a news section on your website, diarise to regularly up date it to keep the content fresh and current. If you are using social media, keep those regularly updated.

By scheduling each of these tasks, you will keep on top of your SEO strategy.

2. Link build

One of the most effective ways to gain great search engine rankings is by link building. Especially one way anchor text links. Diarise every few days to create a new blog post and articles (which will contain hypertext links back to your main site), write guest blogs, submit your website to directories and create content for your website that will attract links from other sites (especially information that is topical and current).

3. Keywords

Although you would have spent a lot of time doing your initial keyword research, review it regularly. Watch what your competitors are doing. Look at which keywords are driving the most traffic and concentrate on them.

4. Analytics

Make sure you utilise the data from Google Analytics. It’s easy to set up and provides valuable information such as where your traffic comes from, and how visitors view your website. This is especially useful in determining the user friendliness of your website and will help you enhance its usability.

5. Optimise your content

Every 3 to 6 months check your content. Is it still relevant? Can it be updated to bring more value to your readers? Check for broken links and new opportunities to add fresh content. Also look at your anchor text links within your copy – are they varied? Do they utilise all your keywords?

As you can see, SEO is a process of evolution. It is driven by your company’s direction and your customers. To keep ahead of the game, you must constantly tweak your strategy.

Sally Ormond – freelance copywriter