How To Improve Your Website’s SEO

SEO copywriter

SEO copywriter

Search engine optimisation is everywhere you look these days. There are companies all over the world promising to keep you on the front page of Google.

But if you don’t have the budget for that type of service there are a few things you can do to improve your website’s SEO.

First off, I want to remind you that SEO isn’t a one off activity. If you want your website to work hard for you, you must constantly work on your SEO strategy.

Yes, strategy. You do have one don’t you? If not, you’d better devise one if you don’t want to get left behind.

5 ways to improve your website’s SEO

If you are serious about optimising your chances of online marketing success, here are 5 simple techniques you can employ. Remember, if you’re going to do this, it has to be a long term strategy. If you play at SEO you won’t succeed. SEO is a long game that requires dedication.

So, here goes. Here are 5 ways you can improve your website’s SEO.

1. Schedule new content

Creating a weekly schedule is the best way to ensure you keep on top of your SEO strategy. Decide how many blog posts you’ll write each week and set aside time to produce them. If you have a news section on your website, diarise to regularly up date it to keep the content fresh and current. If you are using social media, keep those regularly updated.

By scheduling each of these tasks, you will keep on top of your SEO strategy.

2. Link build

One of the most effective ways to gain great search engine rankings is by link building. Especially one way anchor text links. Diarise every few days to create a new blog post and articles (which will contain hypertext links back to your main site), write guest blogs, submit your website to directories and create content for your website that will attract links from other sites (especially information that is topical and current).

3. Keywords

Although you would have spent a lot of time doing your initial keyword research, review it regularly. Watch what your competitors are doing. Look at which keywords are driving the most traffic and concentrate on them.

4. Analytics

Make sure you utilise the data from Google Analytics. It’s easy to set up and provides valuable information such as where your traffic comes from, and how visitors view your website. This is especially useful in determining the user friendliness of your website and will help you enhance its usability.

5. Optimise your content

Every 3 to 6 months check your content. Is it still relevant? Can it be updated to bring more value to your readers? Check for broken links and new opportunities to add fresh content. Also look at your anchor text links within your copy – are they varied? Do they utilise all your keywords?

As you can see, SEO is a process of evolution. It is driven by your company’s direction and your customers. To keep ahead of the game, you must constantly tweak your strategy.

Sally Ormond – freelance copywriter

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#1 Nabeel | Create Your First Website on 06.21.10 at 11:05 am

Hi Sally,

This post was very informative regarding on-page/off-page seo/optimisation!

I had a question:

Can squeeze pages (a one page website, with the only purpose of having people sign up) rank in the first page of google?

Because I read that google doesn’t like squeeze pages as they have very little content, so squeeze pages cannot appear in google results…

How true is that? Would you be so kind to elaborate on this?


#2 admin on 06.21.10 at 11:20 am

Hi Nabeel,

Getting a high Google ranking is going to come from great content, optimal use of keywords and backlinks. But you also have to take into consideration the competition for the keyword. If you create a strong SEO strategy with your squeeze page and have great content you stand a good chance of achieving a high ranking. So the main thing is to incorporate content within the site. Of course, no one can guarantee anything when it comes to rankings – competition is hot. The less competitive the keyword/phrase you are targeting, the more chance you will have of ranking highly for it.

Just make sure you follow Google’s Webmaster Guidelines when designing your squeeze page so it doesn’t fall foul of Google’s rules.

So in answer to your question I believe squeeze pages can get good results but they must contain great SEO content.

Best wishes.


#3 Nabeel | Create Your First Website on 06.22.10 at 12:18 pm

Hi Sally,

Thanks a lot for replying back and answering my question!


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