Email marketing is an incredibly effective marketing tool, but it can also be one of the fastest ways to ruin your business’s reputation.
If you blatantly send out emails to thousands of random people who have either no prior knowledge in your company, or interest in what you do, you will be labelled a spammer – not good.
But, if you take the time to build your own email marketing list from people who have opted in to receive information and offers from your company, then you will be providing them with information they want to see – and that is good.
Of course, building your own list takes time, but if you are a WordPress user, there are a few tools you need to be aware of that could help you grow your email subscribers.
Recently, my attention was drawn to a useful post on the Socialmediaexaminer.com site that takes a look at 7 WordPress plugins that can be used to grow your email opt-in list.
They look at:
- Pippity customised popups
- Comment Redirect
- Gravity Forms
You can see the full post here – 7 WordPress Plugins to Grow Your Email Subscribers.
So pop over there and have a look.
Growing your email subscribers is a great way to promote your business safely and get your content shared across the web, widening your reach out into your marketplace.
Over to you
Do you have any further tips on how to grow your email subscribers?
Perhaps there’s a different tool to those mentioned here that you use and have had success with.
Leave a comment below and share your experiences.