There Are Still Businesses Out There Without a Website

No, it’s not 1st April and this is no joke – there really are businesses out there that don’t have a website.

And we’re not just talking about one or two. According to the Office of National Statistics 21% of small firms don’t have a website. In todays’ digital age I find that astonishing.

So who are they?

Well, they are the type of businesses you use, plumbers, florists, decorators, small retailers etc. They rely on word of mouth for their business. But times are pretty tough these days and that just isn’t going to cut it.

But surely if they have enough business coming in there’s no need to change. Is there?

According to research conducted by O2, from a poll of 2000 people a quarter of all respondents said they wouldn’t use a small business if they didn’t have a website.

If that surprises you let me ask you this, what is the first thing you do when you want to find out about a local business you are thinking of using? Probably check them out online. If you discover they don’t have a website would you still be so keen to use them?

Barriers to having a website

Money is probably the main one here. These businesses are generally very small and may not have the money to invest in a website. But then again, websites don’t have to cost the earth; so considering the benefits they can bring it’s quite short sighted not to invest in one.

Many of these businesses also only work within a small area, so they believe a website would be a waste of time. Ever heard of local search? Hmmm?

They may also argue that they only need a small client base. But what happens if a few of their regulars move away or no longer need them? Where do they get new clients?

Why you should have a website

If you are a small business and have used one or more of those excuses, think again. A website isn’t an optional extra anymore. If you want to be taken seriously it is a must.

Here’s why:

  • No one uses Yellow Pages anymore, now they Google
  • Even word of mouth has moved online
  • Your website will sell for you 24/7
  • Your competitors have websites that show testimonials from their clients so others can see how great they are. How will they know if you’re any good if you don’t have a website?
  • If someone searches for you online and doesn’t find you they’ll go elsewhere
  • If you don’t have a website you could be viewed as being a bit dodgy, unprofessional or at the very least behind the times

My advice is find a good web designer and copywriter and get a website. It will boost your reputation and widen your customer base.

If you don’t you’ll get left behind.

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