Why Title Tags Are So Important

Of all the aspects of search engine optimisation, the importance of the title tag has remained constant and yet it is all too often overlooked.

This simple line of code packs a mighty punch because it:

  • Highlights to Google and the other search engines the relevance of your website in relation to a keyword
  • Makes you stand out from everyone else
  • Attracts potential customers to your website

In fact it is one of the single most important ranking factors.

For those who are new to all this stuff, let’s take a step back.

Where is your title tag?

As I mentioned earlier, your title tag is a simple line of code.

It sits near the top of your web page’s source code and looks something like this:

<title>Copywriter | freelance copywriter | copywriting services<title>

(That’s one of mine that I’ve used as an example.)

Every page of your website should have its own unique title tag.


Because every page of your website is indexed by the search engines, not your website as a whole. So by using different title tags for each page you increase your chances of being found in the search results for a range of different keywords.

Now that doesn’t mean to say you’ll instantly appear at the top of Google, the rest of your web page also has to be optimised too, but getting your title tag correct is a step in the right direction.

How do you write it?

Before you allow your creativity to run away with you, Google only allows up to a maximum of 70 characters for your title tag, so you don’t have a lot of room to play with.

It’s important to use your keywords, but make sure your tag is meaningful, especially when selling a product.

For example if you’re selling designer dog collars, make sure that goes in your title tag, if there’s room why not add a price too?

If local search is important to your business adding in your location will also be of benefit. As for your company name, it’s not essential it’s there, but if you’re a well-known brand or your company name is synonymous with the product you’re selling, it would be good to include it.

Your title tag is basically a signpost telling Google what your page is about and the content of your site should back that up with relevant, high quality writing. Working together they will help your website become more visible in the search results.

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