What is negative SEO?
Well, you know what SEO is, right? It’s a way of optimising your website so that appears in the search results.
Negative SEO is a way getting your competitors websites penalised by Google by various means, including poor or downright bad links.
Since Google’s last updates (Panda and Penguin), the search engine has been placing more emphasis on the quality of links pointing to a website. So, in theory, it’s possible to get sites penalised by creating loads of ‘dodgy’ links.
Before you start having sleepless nights, here is a video my Matt Cutts to put your mind at rest.
Sally Ormond – Copywriter and MD at Briar Copywriting Ltd