Why Blog Headlines Are So Important

Why are your blog headlines so important?

Quite simply because:

  1. They are instrumental in getting the reader to read your post
  2. They encourage Google to bring you traffic

That’s right, they really are that powerful. So if you’re the type of person who writes their blog post and then sticks any old title on it, it’s time to change your ways.

Generating winning blog headlines

There are loads of articles out there offering advice on how to write the perfect headline for your blog posts, but below are 3 methods I find most useful.

1. Study

When you’re researching a subject for work or just taking time out to catch up with what’s happening in your industry, take note of the articles that catch your eye.

Think about what it was that made you stop and read. How was the headline phrased?

The same goes for when searching for a topic through Google. Take a look at the results and the titles that are displayed. What words and phrases were used?

2. Your audience

Think very carefully about whom you are writing for and what’s important to them.

Which words or phrases would they associate with your topic and what they use to search for information on that subject in Google?

3. Ask Google

Have you noticed that when you type in a search term in Google it comes up with some alternatives?

Researching blog titles

The added bonus is that the alternatives it offers are phrases that other searchers have actually used – so you know people are searching for those words and terms.

These three methods are very simple and incredibly effective. So when you write your next blog post, don’t leave the title as an afterthought; think about what you’re writing and whom you’re writing it for.

Author: Sally Ormond, Copywriter and blogger

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