Why you should hire a copywriter to write your website copy

Hiring a website copywriterLet’s clear one thing up straight away, yes, I am a copywriter and of course I’m going to say you need someone like me to write your website copy for you.

But, as you read on, I hope you’ll begin to understand exactly why it’s essential you use a website copywriter to get the most out of your online marketing strategy.

OK, so you’ve just spent a small fortune on your website’s design. It looks really cool, but it’s full of Lorem Ipsum so you now have to start thinking about content. Your web designer is champing at the bit to push your site live, but you’re dragging your feet because you have no idea what to write.

That’s when the suggestion is made…”why don’t you hire a professional copywriter to create your text for you?”

So, to explore the possibility you start getting quotes and then nearly fall of your chair when they start talking in the thousands of pounds (by the way, this fictional website is quite big).

Finally, you decide the only thing for it is to go it alone and get one of your office juniors to write it for you. The problem is they have no experience in writing for the web.

When your website is finally published, absolutely nothing happens – next to no traffic, no leads, nada, zero, zilch.

Why you need a website copywriter

Once you’ve paid for your new website, why let it go to waste by filling it with sub-standard copy?

Good copywriting doesn’t come cheap, but because you will be paying for a professional writer’s experience and expertise, it will be worth it.

You will save yourself a lot of time and a lot of frustration because the copy will actually work.


Simply because a copywriter will be able to produce copy that is:

  • Written from a unique perspective (i.e. they can distance themselves from your company and put themselves in your customers’ shoes to make sure it offers the information they want to know)
  • Written for your customers
  • Benefits driven rather than all about your achievements as a company
  • Visible to the search engines
  • Compelling and persuades the reader to take action
  • Designed to sell not inform
  • Professional and reflective of your business and your brand
  • Simple and unambiguous

Above all, it will provide you with a great return on investment because it will draw targeted traffic to your website and convert those visitors into sales.

If you’re expecting to pay a few pounds per page, forget it.

Good copywriters have been honing their craft for years. They know what works and what doesn’t work. They understand how search works and how to get the most from a page of copy. They have invested a lot in the knowledge they possess.

If you want to portray an image of professionalism online make sure you hire the best people – designers, photographers and copywriters.

It’s your image at stake – think about it.

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#1 John Paul on 02.21.12 at 11:00 am

Really interesting article for Copywriters. And clients can easily hire a copywriters if they check your website.. Keep it up. Nice article.

#2 Mike Robinson on 02.22.12 at 11:21 am

I like this article too. It explains the value of a copywriter to a business and also justifies the expense to that business. Well done!

#3 Jeroen Büchli | extraZin on 02.22.12 at 3:55 pm


As a peer, of course I’m going to agree with you here. Except about this part: “It looks really cool, but it’s full of Lorem Ipsum so you now have to start thinking about content.”

That’s way too late! Well, a little too late at least. While working on websites that work, the whole team – client, project manager, coders, designers AND copywriter – should be involved from start to finish. It’s the only way to ensure that the website will communicate (convert) well. To look for a copywriter after everybody else has finished will make the project more expensive (changes to suit the copy will be needed) and the end result will not be what it could have been.

#4 Jon Young on 02.28.12 at 6:06 am

We were having this very discussion yesterday – As this is the biggest hold up in the launch sequence and can even stop a new site launch.

Clients will now be directed to this article, it makes absolute sense and does the selling for me. Thanks Sally

#5 Why you should hire a copywriter to write your website copy | extraZin - concept | copy | communicatie on 03.23.12 at 10:49 am

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