Copywriting for Empty Shelves

Wouldn’t it be great if your sales copy encouraged so many sales your products flew off your shelves.

Well for high volume sales you must build a relationship of trust between you and the buyer. If they read your copy and instantly connect with you, you have a greater chance of separating them from their cash.

A sense of urgency and trust are the 2 keys to creating copy that will open wallets. To give you an idea of how this can work, below are 8 techniques you can employ to empty your shelves quickly.

  1. Order deadlines – if they order by a certain date they will get a discount – this creates urgency.
  1. Money back guarantee – builds trust.
  2. Free on-site repair services – builds trust.
  3. Include qualified testimonials (i.e. with full names) – builds trust.
  4. Offer affiliate programme so your clients can make money. If you make this a time limited offer it can create urgency.
  5. 24 hour assistance – whether by phone or email this will build trust.
  6. Free shipping (if you can afford it)
  7. BOGOF (buy one get one free) – builds trust and urgency if a time limited offer.

Whether you use one or a combination of several of the above techniques, the overall effect will be the creating of sales copy that will build trust between you and your prospective client.

Then the only thing you have to worry about is to make sure you have enough stock to keep up demand.

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