10 Reasons Why People Buy

Wouldn’t it be great if you knew exactly what to say to make someone buy from you?

Well, that is pretty much what this blog post will do. I have mentioned in the past that people have to justify their buying decisions, so all you need to know is how they go about it.

Think for a moment – how many times have you bought something you didn’t really need but you wanted? Come on, own up how many pairs of shoes do you own – or gadgets – that you managed to convince yourself you needed even though you didn’t?

I have compiled a list of 10 reasons why people buy products – see how many you recognise.

  1. They want to make money – more money makes them feel more successful
  2. They want to save money – maybe investing for the future to make them feel more secure
  3. They want to save time – hands up who wants to work less and have more leisure time to help them gain a better quality of life
  4. They want to look better – perhaps lose a bit of weight, tone up their body or have the odd nip and tuck to make them feel more attractive
  5. They want to learn something new – a new skill will make them feel more intelligent
  6. They want to live longer – by getting in shape and changing their diet they will feel healthier
  7. They want to feel better – finally getting shot of niggling aches and pains will bring them relief
  8. They want to be loved – no one wants to be lonely, everyone wants friends because they like to feel wanted
  9. They want to be popular – whether it is to the degree of wanting to be famous or just to be liked it will make them feel admired by others
  10. They want pleasure – by satisfying their inner most desires they will feel more fulfilled

Did some of those sound familiar? Just think about it for a second who doesn’t want to be more successful, more secure, have a better quality of life, feel more attractive, feel more intelligent, feel healthier, feel wanted, be admired or feel fulfilled? Isn’t that pretty much what we are all striving for?

All you have to do is convince your readers that buying your product will result in at least one of these ‘wants’.

As a freelance copywriter, Sally Ormond has worked with many businesses helping them save time and money while increasing their sales and market visibility.
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#1 Kamil on 05.15.09 at 10:29 pm

This is my writing pattern right from now! Thanks!

#2 John Soares on 05.15.09 at 10:31 pm

Excellent list — thanks for sharing it.

To me it boils down to pain and pleasure. Sell ways to avoid pain and gain pleasure. The more intense the pain or pleasure, the greater the desire to obtain it.

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