“Don’t Guest Blog For Links”, Says Matt Cutts

As the owner of two blogs (this one and Briar Copywriting Blog), I usually get at least one email a day pitching guest blog ideas.

Some are genuine and from writers that produce great content, but others are an obvious attempt to buy their way onto my blogs. Yes, they actually offer to make a ‘contribution’ for the kudos they’ll get for appearing on a high-ranking blog.

Guest blogging is a practice that’s been exploited over the years by people who saw it as a quick way to get links back to their sites. The result is an awful lot of dreary, sub standard copy that’s no use to man nor beast.

If you do it, stop now.

If you don’t believe me, this is what Google’s very own Matt Cutts has to say about guest blogging:

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

“Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more.”

Guest blogging and SEO

It is important to make the distinction between high quality guest blogging and the practice being used for search engine optimisation.

If you write fantastic articles for multi-author blogs (that are high quality sites) you have nothing to worry about. Google’s wrath is reserved for low quality posts, spammy sites and those who offer to pay for the privilege of being published on blog sites.

To help clarify that for you, here’s Matt’s latest video on the subject.

If you are also inundated with guest blog requests, tread carefully. As a rule, only accept those from people you know (personally or through business) and trust.

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