Boost Your Image and Become an Expert

The best way to get your name known (and in turn boost your business) is to position yourself as an expert in your field.

“That’s easy for your say, but how on earth do I make that happen?”

Well, I’m glad you asked me that because that’s what this post is all about.

Boost your knowledge

If you want people to see you as an expert, you have to know what you’re talking about. That sounds fairly obvious, but how many people do you know who think they’re experts but really know nothing?

Becoming an expert isn’t something that’ll happen overnight. It only comes to those who work hard to achieve it.

You’ll need to keep up with the latest thinking in your industry so that means reading – a lot! Be a regular to other leading blogs in your industry, read reports and the latest news. Books are another great source of information. As a freelance copywriter I read a lot of blogs, copywriting and marketing books and marketing materials.

Don’t forget other people in your industry. Seek them out and chat with them – you can learn a lot from their experiences and different takes on life.

You can also learn from your customers. Talk to them, find out what they really want. And finally, experiment. No one ever got anywhere by doing the same thing over and over. Everything evolves so why not be the one that experimented and came up with the next big thing?

All of this might sound a lot of hard work, but it doesn’t have to be. Reading can be fitted in as and when you have time. You’ll come across other people in your industry through your normal networking and you talk to your customers all the time (I hope).

Use that knowledge to become an expert

So, step two is learning how to use your knowledge to become considered an expert.

This can be done in 3 simple ways:

1. Blog

Using a blog is a great way to get your information out there. Make sure each post is informative, factual and interesting. Before long you will have a dedicated readership. Of course, the better your information the more likely you are to attract one way links which will give your search engine optimisation a boost too.

You should also consider guest blogging to widen your audience and produce short videos which you can include in your posts. While you’re at it, set up your own YouTube channel to gather even more followers.

If you are going to set up a blog, make sure you post to it regularly. Your readers will learn when to expect new information from you, so don’t disappoint them.

2. Articles

Submitting informative articles to sites such as ezinearticles is a great way to boost your expert status. Again they can also be used to help your SEO. Make sure they are informative and interesting. Also create an interesting author biography that will make readers want to click through to your site to learn more about you.

3. Be social

One of the best ways to get your name known is through the power of social media. If you use Twitter, Facebook or any of the other outlets, use it well and use it often. When someone asks a question about your field be ready to help. Sharing great information will get you noticed.

If all of this sounds like hard work – perhaps being an expert isn’t for you. But if you are prepared to work, increase your knowledge and share it with others, you will be propelled to expert status.

Why not  give it a go? Get your name recognised.