Blog Maintenance

copywriter - blogging

So you’re a blogger.

You may have been blogging for a while, or you may have just started out. Whether you are blogging for business or for pleasure, maintaining your blog is essential if you are to keep and build on your number of readers.

There are three main factors that can determine the success of your blog:

  • The subject of your blog
  • How your blog looks (it’s aesthetic layout)
  • How you promote your blog

If you write about an obscure subject, you will limit your audience. But if you are writing about specific topic – for example, I use this blog to mainly talk about copywriting – try and stick to that area. For me, I write about being a copywriter, copywriting tips, marketing suggestions, social media and search engine optimisation. Basically, all these areas interrelate and so add value to my readers (I hope).

The look of your blog is also very important. Many people like things clean and simple. Over use of adverts and flashy images can be very off putting, so give careful consideration about how you want your blog to look.

Finally, don’t make the mistake of  thinking that if you post articles they will automatically get read. You have to promote your blog so people know it’s there – list it in blog directories, utilise the power of SEO, and use social media to spread the word.

How to maintain your blog

  • The main key to maintaining your blog is to post regularly. As your readership grows, they will become used to you posting regularly. If they know you are going to generate regular, great content it will give them an incentive to return.
  • Blogging is also about building a relationship with your readers. Over time they get to recognise your voice. When they come to your blog it will be like popping in to see an old friend. That type of bond can be very powerful and will retain readers.
  • You also have to understand your audience. The best way to attract a wide readership is by concentrating on a niche. As I mentioned earlier, mine is on all things copywriting and marketing. My readers know that each post will give them some new information about this topic. By focusing on a specific area, your readers will come to see you as an authority in that field.
  • Nothing ever stays the same forever, but if you want to make changes to the look and feel of your blog, make only small ones at a time. To your readers, your blog is like a comfortable pair of slippers. They know what they’ll get when they visit it. If you give it a major overhaul, it can be a shock. People don’t like change – so if you do want to revamp, just do a bit at a time and monitor each change to see what effect it has had.

Remember – post regularly, write for your audience, only make small changes at a time – follow those simple rules and you and your readers will enjoy a mutual blogging relationship for a long time to come.

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7 comments ↓

#1 Nabeel | Create Your First Website on 06.02.10 at 3:57 pm

Hi,

Good info. Thanks.

I had a question.

“Over use of adverts and flashy images can be very off putting”

I agree but, is it better to have a real simple blog (like you have) or blog with a cool/flashy theme?

I mean you blog really suits the subject ‘copywriting’, it just seems really good to the subject, but what about an Internet Marketing Blog?

What do you suggest?

Kindest,
Nabeel

#2 admin on 06.02.10 at 7:46 pm

Hi Nabeel,

I think the main thing is that you don’t have so many images and flash on your page that it detracts from what you are trying to say. Flashing images on a screen can be very distracting when you are trying to read something. The most important aspect of any blog is its content – that’s why people will come. They want to read and learn new information (or watch videos) so you must ensure they can do this easily. My theme is very plain, others are more intricate. The use of colours and images within a theme can enhance a page if done carefully – so long as your words don’t seem lost within it, I’m sure it will be fine.

Sally

#3 Stacey on 06.02.10 at 8:21 pm

I agree that consistency is key. I always look for blogs that are providing regular updates so why would my readers be any different? Find a comfortable schedule and stick to it providing high quality content.

Thanks for the tips!

#4 Nabeel | Create Your First Website on 06.04.10 at 12:20 pm

Hi Sally,

Thanks for replying and clarifying. I read your latest post and realized how busy you always are.

I Appreciate your reply.

Kindest,
Nabeel

#5 Peter on 09.07.10 at 1:48 pm

i fully agree with you..its important to maintain blog….regular and new postings are important for maintaining your potential readers to stay on your blog…thanks for sharing…

#6 Search Engine Optimization Reseller on 02.28.11 at 7:48 am

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#7 SEO Company UK on 03.01.11 at 12:14 pm

I notice really quite a number of blogs that look interesting and really worth a read. There’s nothing worse than browsing through limitless blah blah blogs simply to locate a couple which keep your interest. Thanks. Good job!

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