Entries Tagged 'social networking' ↓

Why You Should Engage Your Brain at ALL Times

Social media is a wonderful thing…in the right hands.

Those hands must be level headed (is that possible?), never react in anger and should always think before they type.

The immediacy of social platforms make sure knee-jerk reactions hang around to haunt you forever, or at least for a very long time.

Frequently, celebrities are caught up in Twitter spats or put out a not-particularly-well-thought-out tweet, prompting Cosmopolitan to list its top 10 celebrity Twitter blunders of 2012:

  1. The infamous Tulisa vs Dappy spat
  2. Diana Abbott’s ‘white people love paying divide and rule’ prompted by Bim Adewunmi tweet about the term ‘black community’
  3. TOWIE’s Jessica Wright’s ill-judged ‘rest in peace’ tweet in response to the news of the death of North Korean dictator Kim Jong-il
  4. Kim Kardashian tweeting a photo of herself holding a cat by the scruff of its neck
  5. Ashton Kutcher’s tweets of support for football coach Joe Paterno
  6. Russell Bran tweeting a picture of hi ex-wife Katy Perry with no makeup on
  7. Piers Morgan revealing Ryan Giggs as the high profile footballer having an affair
  8. Charlie Sheen direct messaging his mobile number of Justin Bieber only for it to end up on his timeline
  9. Chris Brown reacting to the critics when he picked up a Grammy
  10. Rihanna for writing cryptic messages, soon after Chris Brown posted a picture of his new girlfriend, suggesting he was being less than faithful

But one of the more recent examples left Labour MP David Lammy apologising.

What did he do?

Well, following this tweet from BBC News:

David Lammy accused the BBC of being racist claiming the tweet from the BBC was “…crass and unnecessary. Do we really need silly innuendo about the race of the next Pope?”

After it was pointed out to him that black smoke appears from a Vatican chimney when no decision has been made and white smoke when a new Pope has been elected, he realised his mistake and was forced to make the following apology:

“Note to self: do not tweet from the Chamber with only one eye on what you’re reading. Sorry folks, my mistake.”

So there you go, some very good reasons why you should never Tweet in haste or anger.

Before you write your tweet always make sure:

  • You have carefully read the tweet you’re responding to
  • You’re not responding in anger and the heat of the moment
  • Think carefully about what you write and how it will be take by others
  • You’re careful about what you send in a direct message

How Consumers Use Social Media

If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right type of information to the right people.Social media and shopping habits

As more and more people start to dabble in the ‘social side’, the marketing landscape begins to change. People want to get their information in different ways, they want to connect with companies directly and quickly and how they access social media is also changing.

A recent report by Nielsen and McKinsey, called Social Media Report, looks at the survey results of consumers to discover how they use social networks.

Mobile time is increasing

With the rising number of smartphone users, it’s hardly surprising that the report found consumers are increasingly using their smartphones and tablets to access social media.

The main device used is still the PC, 43% of users said they used smartphones to access social media, with 16% using a tablet.

That would therefore suggest that as marketers, you should be investing in your mobile content. That means a mobile website, using social media and perhaps even getting your own app.

Pinterest rises

As a copywriter, Pinterest is something that I still haven’t really got to grips with.  But perhaps that should now change as the report showed that it had not only the highest increase in audience, but also the largest amount of time spent on any social network across all devices.

Of course, simply having an interesting display of great items on Pinterest isn’t going to do you any good unless you actually engage with other ‘pinners’.

Feel good feeling

One of the most surprising findings is that 76% of social media users said they experienced positive feelings after using it.  The felt informed, excited and connected.

Of course, you’re not going to please everyone all of the time.

Social TV and Twitter

Twitter was also discovered to be the most powerful driver of ‘social TV’ – that means that it’s the one platform people (usually adults aged between 35-44) use to share their views and opinions about what they’re watching (e.g. sports events, Elections etc.).

The report goes on to say that in June 2012, one third of active Twitter users tweeted about TV content, up from 26% from the beginning of the year.

Customer service through social media

The report showed that 1 in 3 social media users prefer is receive customer service through social media platforms as opposed to contacting the company by phone.

Of course, for marketers that means that consumers are used to receiving instant feedback and in fact expect it, so it’s important that your use of social media allows you to respond quickly.

The emergence of the social advert

What do you think about the social adverts you see on Facebook etc.? Well, apparently 33% find them annoying, but surprisingly 26% of those surveyed said they were more likely to pay attention to an advert posted by a friend.

Perhaps you should give some extra thought to your social advertising plan.

The social buying decision

The growing use of social media is changing the way people shop. Today, consumers use their social media channels to learn about other peoples’ experiences (70%) and information about a brand’s products or services (65%).

So, you really need to think about your brand image and how you come across as a company.

Over to you

How do you feel about using social media today?

Did any findings in the report surprise you?

Leave comment and tell us what you think.

Make the Most of Twitter by Split Testing

When you first start using Twitter to market your business you’ll face quite a steep learning curve. You have to learn what to tweet, when to tweet, how to follow people, how to find people – the list is endless.

Then you’ll be faced with working out how best to engage with your followers.

Split testing is something that marketers use a lot. If you’re not familiar with the concept, it involves placing two messages (emails, subject lines, web pages etc.) out into your market place and measuring the performance of each. It is a process that can be repeated a number of times to refine your message to receive the optimum results.

So what does that have to do with Twitter?

Well, to improve your engagement on Twitter why not split test your tweets?

To give you a run down on how that can be achieved, check out this post on Social Media Examiner. In How to Split Test Your Twitter Marketing they take you through:

  • Ways of creating your split test
  • Analysing your results
  • Expanding your testing

It’s well worth a read and could help turbo charge your Twitter activities for 2013.

 

Managing Your Twitter Relationships

We all love Twitter – go on admit it, even you’ve fallen in love with it.

It’s such a great way to meet new people, chat with customers, colleagues and friends and get your business name out there, recognised and loved. Engagement is the name of the game, but are you managing your Twitter relationships effectively, or are you letting them slide?

When you first set up  your account and only have a few followers, it’s relatively easy to keep on top of things. But as time marches on and your following increases, the time you have to spend monitoring your account reduces. This is especially true if you are a solopreneur or manage numerous Twitter accounts.

So how can you make sure you’re engaging with the right people?

Thankfully, help is at hand through a very interesting post I discovered on Social Media Examiner.

In it, they bring our attention to an application called Commun.it, which is designed to:

  • Help you manage your Twitter relationships
  • Focus on your top influencers supporters and potential leads
  • Offer stress-free social productivity to help you focus on the right people

For an in depth look at how it works and how to get set up, pop over to Social Media Examiner and take a look.

And don’t forget to come back and let us know how you got on with it; we’d love to hear your reviews about it.

Social Media – Employers and Social Snooping

It wasn’t that long ago that we posted about why you should watch what you say on social media, especially in the light of the story that appeared in The Drum about the council press officer who was forced to quit his job after an ill-judged social media and social snoopingtweet.

Well, once again the issue has been raised in The Drum, this time looking at the legal perspective of work-related social media comments.

We’ve all been there – after a long and arduous week at work, you’re relaxing in the pub with colleagues and decide to rant about your employer or a client on your Facebook page.

After all, it’s your Facebook page so you can write what you like – right? You know your friends will have sympathy with your plight and will offer the soothing words you crave.

But what happens when your employer also sees your comment?

You could argue (as mentioned in The Drum’s article) that they shouldn’t be snooping and that reading your posts is like ‘reading your personal mail.’ But the post goes on to say that research suggests that ‘30% of employers have taken a member of staff through a formal disciplinary procedure as a result of comments made on their social media pages.’

Yikes!

The problem seems to lie in the potentially viral nature of social sharing. You may well post your opinion on your wall, but you have no control over who shares it, re-posts it on their wall or re-tweets it. Before you know it, your comment could be plastered all over cyber space.

So, is there anyway round this minefield?

Well, we all have lapses of judgement from time to time, but when they occur online in the social world, backtracking can be virtually impossible leading to serious consequences.

Although no company can prevent their staff from using social media, they should have a social media policy in place that clearly outlines what is and isn’t acceptable. Plus, they must also ensure they make it very clear what the consequences will be should anyone overstep the line.

What do you think?

As an employee, do you think it’s right that your employer should be snooping into your social world?

If you’re an employer, do you check up on your staff? Do you have a social media policy in place?

Leave a comment below and lets find out your views – whichever side of the fence you’re on.

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