Entries Tagged 'social media' ↓
March 7th, 2014 — social media, social media marketing, social networking
Social media is a must for any business these days.
It’s a fantastic way to have immediate contact with your customers, interact with them and develop long lasting relationships.
That word, ‘relationships’, is very important, which is why I’m dumbfounded at the number of companies that farm out their social media activities.
As the image above shows, social media is all about interacting, chatting, having a bit of banter and generally conversing with your customers.
Your customers follow you on Twitter and Facebook because they want that immediacy of contact, they want to feel part of your business and they want to be able to talk to you whenever they want.
Granted, social media can be time consuming (if you let it), but that’s no excuse to get someone else to do it for you.
If you followed your favourite celebrity on Facebook or Twitter, how would you feel if you posted something and they responded to you?
On top of the world probably.
But how would you feel if you later discovered that the celebrity in question hired someone to write the tweets and updates for him or her? What you thought was a personal message from them was in fact nothing other than a response from a faceless person.
Well that’s how your customers will feel if they knew their messages weren’t being read by you or responded to by you.
Any trust they had in you would be eroded beyond repair.
Immediacy of contact
The whole point of social media is to be able to instantly reach your customers with news, information and updates.
If you hire someone to do that for you they have to phone or email you to find out what’s happening, wait for you to reply, then put out tweets and updates. What’s the point? In the time that took, you could have sent out the update yourself.
A bit of banter
For me, one of the greatest aspects of social media is the way you can show the personality behind your business.
People can get to know you, like you and trust you.
But if you’re not the one sending out the tweets and updates, how can your customers really get to know you?
It’s not your personality that’s coming across so there will be a disconnect between what they read and what they see when they meet you or do business with you.
Stop outsourcing your social media and talk to your customers. It doesn’t have to be time consuming and, assuming you have a smartphone it can be done anywhere.
Sally Ormond – copywriter, tweeter, MD Briar Copywriting Ltd
March 3rd, 2014 — social media, social media marketing, social networking
Social media is a revelation.
It is immediate, interactive and great fun. Now you can chat with your customers any time, any where and you can ‘get’ to those hard to reach decision makers who have always hidden behind an impenetrable wall of secretaries.
But with all the different platforms about, it can be difficult to make sure you’re getting the most from them.
Well, as usual I’ve been scouring the Internet to find some tools that will help you use social media more effectively.
My search led me to Social Media Examiner who have asked a gaggle of social media professionals for their take on their favourite social media tool.
They came up with a list of 29:
- Pushover and IFTTT
- Hang w/
You can read more about them and what they can do for you here.
January 6th, 2014 — social media, social media marketing
The British are odd folk (I can say that because I am British) – some would say reserved, which perhaps accounts for our reluctance to get stuck in to social media.
There are oodles of guides out there that tell us what we should be doing, but much of the wisdom comes from across the pond, relating to American audiences.
But what about the UK?
“The British Book of Social Media Marketing” by Gemma Thompson addresses the need we Brits have for a straight talking, comprehensive guide as to what on earth we’re supposed to do on social media.
Written specifically for the British market, Gemma explores the various social media platforms, but not in a ‘this is what’s available, get on with it’ attitude, but rather a ‘come with me and I’ll help you find the right solution you need for your business.’ It’s a breath of fresh air.
It makes you stop and think about:
- What it is you want to get from social media
- How to place your customer at the centre of everything you do
- Understanding your social media goals
- How to measure your effectiveness
- Building your audience and engaging with them
All from a very British perspective.
It’s a great reference tool that you can dip in and out of as and when you try new social networks.
An inspired touch is the downloadable workbook. By having action points throughout the book, you are actively learning and building your own social media strategy as you read.
Offering a mixture of professional marketing tips with practical information gives this book the edge. It doesn’t dictate which platforms you should be using, but rather explains the pros and cons of each and who uses them so you can identify which will be most beneficial to your business.
If you are a British newbie to social media and need a guide to tell you what’s what, the differences between the platforms, how to use them and – possibly more importantly – how to avoid the common pitfalls, this is the book you need.
The British Book of Social Media Marketing is available as a Kindle on Amazon (the link takes you to the Amazon page).
December 18th, 2013 — social media, social networking
Over the years social media has changed – a lot. Not only has the variety and functionality of the platforms increased so has the public’s buy-in, making social media part of every day life.
There are oodles of posts out there that report on user statistics, but one I stumbled across on Econsultancy really blew my mind.
It looks at the growth of social media over the past three years.
Rather than ramble on about it, here’s what they found:
- In 2010 is had 75m user accounts, of which about 15m were active users
- In 2013 it has 883m user accounts and 232m monthly active users
- In 2010 the average number of tweets per day was more than 27m
- As of August 2013 Twitter users were posting around 500m tweets per day, which means about 5,700 tweets a second
- In 2010 the average number of tweets per hour was around 1.3m
- In 2013 Twitter users send out around 20.8m tweets per hour
- In 2010 it had more than 50m members worldwide
- In 2013 it has 259m members after increasing its user base by 40% in a year
- In 2010 there were 11m LinkedIn users across Europe
- In 2013 it has more than 57m European members and more than 74m across EMEA
- In 2010 Facebook had 350m monthly active users
- In 2013 it has 1.19bn monthly active users
- In 2010 50% of active users logged into Facebook each day, meaning at least 175m users every 24 hours
- In 2013 Facebook claims to have 727m active daily users, meaning 61% of users log on every day
- In 2010 65m users accessed Facebook through mobile devices
- In 2013 874m monthly active users used Facebook mobile products as of September 3rd 2013
- In 2010 there were more than 3.5bn pieces of content shared each week on Facebook
- In 2013 there are 33.25bn pieces of content shared every week
- In 2010 Flickr hosted more than 4bn images
- In 2013 it has competition from a wide range of different social networks and there are no statistics as to the number of images it hosts, but one estimate puts it close to 8bn
- In 2010 Wikipedia had 14m articles and 85,000 contributors
- In 2013 it has more than 30m articles in 287 languages and 125,900 active registered users
It’s only when you see comparative stats like those that you fully grasp how social networking has grown over the years.
Irrefutable proof that, if you don’t already have a social media marketing strategy, you need one.
December 11th, 2013 — social media
About the author: Gemma Thompson is the author of the best-selling “The British Book of Social Media Marketing“. She is full time social media consultant and loves helping businesses grow. When she’s not working, she can be found watching Dr Who with her teenage daughter, or indulging in a spot of inept D.I.Y (but no, she still hasn’t managed to make her house bigger on the inside than on the outside).
No, we’re not talking about those wonderful little +1 buttons that Google has splashed all over the internet. As great as they undoubtedly are, let’s talk about a far bigger ‘PLUS’.
‘PLUS’ is an acronym for ‘People like us’. Although this can be read in two different ways, and these days the emphasis always seems to be on getting our customers to ‘like’ us, it always used to be used in marketing to describe our customers as being like ourselves, meaning the emphasis was on the ‘us’.
Now, I’m a social media girl so I love it when my clients’ customers ‘like’ their business pages! But getting people to like you becomes a whole lot easier if you empathise with them, so today let’s go back to the old-fashioned ways and talk about that. After all, social media is just a new way to do the same old thing, and that is to get to know each other!
Although almost everybody in the world has the same basic hopes and dreams (to love and be loved, to live a better lifestyle than our parents and to make sure our kids have it even better than us), our craving for kinship is something ingrained within us and geographical ties are often more important than experiences or point of view.
When I was younger I spent a lot of time travelling and it never ceased to amaze me just how hard we try to find things in common with people we meet on the other side of the world and how those kinship ties can be stronger or weaker depending on such things as where we grew up.
Even when we knew none of the same people the fact that someone else was from our home town, county or region was enough to produce excited squeaks of recognition.
All nations have social codes, characteristics and habits that are deeply ingrained in us and damnably difficult for us to break. The Italians are known as passionate, Germans are organised and the French are nonchalant. When it comes to marketing our businesses these can have a huge impact; it’s important that our brand and communications are not only honest representations of us and our businesses, but also that they do not offend cultural sensibilities.
For us Brits humour is one of our biggest personality traits and we are rightly proud of it. We also talk about the weather… a lot!
Of course there is a lot more to us than that and there are plenty of personality variations too, but the more we get to know our customers and talk to them about our similarities, and the more comfortable they will feel talking to (and therefore buying from) people like us.
What do you think?
Do you want more people like you buying from you? I’m always interested in hearing your views, experiences and questions so please comment or get in touch.