Entries Tagged 'seo' ↓

Matt Cutts – What’s Coming in Terms of SEO for Google

The final video in this Matt Cutts mini series relates to a question all online marketers want answered – what does Google have up its sleeve in terms of SEO.

This video was shot in May 2013 so it initially talks about Penguin 2.0 which has already happened, but Matt then goes on to cover other areas, such as:

  • Tightening up on advertorials that violate Google’s guidelines
  • Link spammers
  • More sophisticated link analysis
  • Hack site detection
  • Identifying niche authorities

Of course, the world of SEO changes rapidly, but this short video gives a heads up to what you should be looking out for.

So, that’s the end of our mini series for now.

Thank you to Matt Cutts and his team for these great videos. They are a great help to businesses trying to get to grips with what’s happening in the fast moving world of search.

See you soon.

Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+

The Top 5 SEO Areas Where Webmasters Make the Most Mistakes

In this video Matt Cutts talks about the top 5 search engine optimisation areas where webmasters make the most mistakes.

There’s so much to think about when creating a website, it’s easy to miss something important.

This video covers areas such as:

  • Crawlability
  • The right words
  • Compelling content
  • Titles and descriptions
  • Webmaster resources

Here’s what he says:

I hope that gave you a few ideas about how to improve your website.

The final video in this mini series will look at what SEO from Google has in store for online marketers.

See you soon.

Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+


Matt Cutts Talks About the Qualities of a Good Site

There’s so much to think about when creating a website – not only from a design and usability point of view, but also in relation to its searchability.

So what should you be thinking about when building your website?

In this video Matt Cutts looks at:

  • Site maps
  • General guidelines for your site’s visibility
  • Why a Dmoz snippet is used even when a valid META description is in place
  • Whether bold or strong tags are better for SEO

Are you ready?

A few things to think about there.

Next up, we’ll be looking at the top 3 to 5 SEO areas where webmasters make the most mistakes.

See you soon.

Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+



Can a Non-optimised Site Outrank Yours That is Optimised?

If you need to know anything about SEO (search engine optimisation) there’s only one person to ask, Matt Cutts of Google.

This is the first in a series of posts that looks at various aspects of SEO. This one relates to a phenomenon you may have seen – how an apparently non-optimised website can outrank your site that’s been optimised to the hilt.

This is what Matt Cutts has to say on the matter:


Hmmm, so things aren’t always as they seem. But then again, if achieving top rankings was easy it would make a mockery of the whole search ranking process.

The next instalment will look at the qualities of a good site.

See you soon.


Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+



Joined Up Marketing: Content + Social Media + SEO

Let’s get one thing straight. Joined up marketing

Content marketing is great. Social media will widen your reach. SEO (search engine optimisation) will boost your visibility. But if you really want to make an impact you must do all 3.

By combining the power of great content, social engagement and search visibility you will become an unstoppable force, pushing aside your competitors.

[Like that image?]

So what should you be doing and how do these 3 elements work together?


Blogging is the most popular form of content marketing.

It’s a great way to share your knowledge with the world and promote your business through your expertise.

But if you simply write and publish, you’re limiting your reach.

Make sure your blogs are written with keywords in mind to help their SEO potential. Then, make sure you promote them through your social media outlets to widen your audience.

Newsletters and email marketing

There’s no better way to get your content out to your customers than through newsletters and email marketing.

When you’ve got great content you want to shout about, send it to them, or a snippet with a link back to your blog. And make sure your social media links are clearly shown so people can choose to interact with you through those channels too.


To further your reach and influence, make a list of industry websites, magazine and bloggers and ask if they will consider you as a guest blogger.

Writing your articles with SEO in mind will boost your visibility as will the link you’ll get back from the publication.

To get an extra lift, make sure you shout about your article through your social media channels.

Social networking and social media

Both of these have become part and parcel of everyday life, so your customers will expect you to be using them.

Use them to engage and chat with your audience as well as promote your blogs and articles.


Have you noticed how much time you spend on your smart phone?

More and more people are using them to browse the web, so it’s essential your website is mobile friendly to increase your potential audience.


Last but not least.  Video is a very powerful marketing tool and, when coupled with great SEO and social sharing and promotion, can draw shed loads of traffic your way.

There you go – content marketing, SEO and social media have to work together if they are to be effective.



Sally Ormond – copywriter, blogger, tweeter and Google+


Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net