A lot of people still regard blogging as the realm of geeks and teens who use it as a personal web site. However, blogging has changed its perspective.
Blogging for business is the newest trend to promote another site – your main money site.
Blogging for business is the easiest way to connect with your customers and other prospects. With the help of blogs, you can make announcements and let everyone know about your message. You can also recommend some of your personal links and favourites.
Regular business advertising – newspaper ads, brochures, flyers etc., – lack the ability to spread news to everyone. This is the reason why blogging for business is becoming so popular.
Entrepreneurs have discovered that blogging for business helps increase sales because their services and latest information is spread easily. With consistent updates, their customers are well-informed.
Of course there are many social marketing tools available to today’s businesses, such as Twitter. I have already sung the praises of this particular communication revelation in my post Do Copywriting and Twitter Go Hand in Hand?And it is an excellent tool to complement your blogging activities.
By setting up an RSS feed from your blog to your Twitter account, your message will gain extra exposure through your Twitter followers.
So my suggestion is, if you don’t already have one, get a blog. Start writing articles about your products and services that will add value to your readers. Not only will they feel as though they are getting something for nothing – that’s a great feeling isn’t it? – but you will also be helping yourself by making yourself more visible to the search engines.
Most of us would be hard pushed to recall an economic climate worse than the one we are saddled with at the moment. But something else is happening; something else is emerging.
As the owner of an online business for the past 18 months, I have been overwhelmed by the number of people out there who have helped me. I don’t mean great service providers or anything like that. What I am talking about are ordinary business men and women who have selflessly helped me out, shown me the ropes and given their expertise for nothing, or at the very least as part of a barter deal.
Therefore I was intrigued to read this report from www.trendwatching.com
‘Has it ever been important for corporations to ditch the greed and embrace generosity? It’s something that countless individuals have already started doing, of course: giving is the new taking, and sharing is the new giving. And yes, we do realize that this month’s Trend Briefing is massive, but in this business climate, can you really afford not to spend some time figuring out how to get a little closer to your customers?
GENERATION G
Sometimes big events and ongoing trends clash in a beautiful way, only to converge soon after. Consider the following:
GENERATION G | “Captures the growing importance of ‘generosity’ as a leading societal and business mindset. As consumers are disgusted with greed and its current dire consequences for the economy—and while that same upheaval has them longing more than ever for institutions that care—the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.
In fact, for many, sharing a passion and receiving recognition have replaced ‘taking’ as the new status symbol. Businesses should follow this societal/behavioral shift, however much it may oppose their decades-old devotion to me, myself and I.”
It seems like just about everyone has a blog these days.
Do you have one yet? Well, if not (or even if you do), continue reading and see for yourself why blogging is so popular.
What is a Blog?
Basically, it is a web page that contains short articles, known as posts, on a variety of subjects. These posts are arranged in reverse chronological order (that is, the latest comes first) and each one is identified by an anchor tag marked by a permanent link that can be referred to by others who wish to link to it.
Blogs are a means of communication – some just point to other websites, others contain long articles, some are personal diaries, and others promote new technology. In other words, bloggers can write about anything they want.
Why Blog?
Why not?
Through blogs, people can express themselves freely. Writing blogs gives you the power to get what you have written printed immediately. No questions asked.
Another reason why many people are blogging is the freedom of design, layout, and its structure. You can write anything about what you want regardless of what it looks like. Your point is to attract readers in the way you think is the best. That is the power of blogging-giving you the freedom of what you want your blog to look like.
More than that though, blogging can be an excellent way of promoting your business and driving traffic to your website. All you have to do is write a few blogs about your business using carefully selected keywords.
Blogging Tools
Before you begin you need to know about blogging tools. These tools enable you to post your blogs either on your own website or to a certain blogging community. Popular blogging tools are Blogger and WordPress software; web-based tools that don’t require you to install software to your personal computer or on your server.
These are just some of the basic things you need to know about blogging. Remember that blogs give you the power to publish anything you want. And don’t forget to place a link directing to your own website. It can help you generate the traffic you needed.
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This post is a little out of character as it doesn’t have anything to do with copywriting. In fact, copywriting won’t be mentioned at all (well, apart from those two occasions).
I received an email this morning with this YouTube clip. If it can make me laugh at 8am on a Wednesday morning then I thought I ought to share it with you.
Surely this will pip Alexandra to the Christmas number 1?
blogging has changed its perspective.
