The Right Copywriting Techniques Get The Right Results

Freelance copywriters love words. They are their tools of the trade.heinz-baked-beanz-in-tomato-sauce

Words are powerful – they can make us feel happy, sad, empathetic, love and hate. But most of all, in the hands of a skilled freelance copywriter, they can be used to encourage, persuade and convince us to buy the product they are promoting.

When successful copywriters write the copy for a product or website, they choose their words carefully to ensure they stick in the reader’s mind. Just think for a moment – what do beanz meanz? Heinz! See, a simple slogan but one that is unforgetable.

This type of association works when the slogans and messages that ring true for the reader or consumer. If they jump off the page and capture your attention immediately, the copywriter has done their job.

As in the example above, the memorable use of ‘beanz, meanz, Heinz’ using a ‘z’ rather than an ‘s’ catches the attention of the audience Use memorable words in your copy. Remember the goal is to catch the attention of the reader.

This is where the fun starts. If your copywriting is going to be attention grabbing then it is time to get creative. Play with words, their spelling, even their context – anything that will create a phrase or headline that will lodge itself firmly within the minds of your audience as forever being associated with the product you are trying to sell.

Online readers are notorious scanners, but there is some copy that is just so enjoyable that the audience eats up every word. If you have the talent to write in this way, do it. You will be a lot more memorable if you can entertain and interest your readers.

Write for your audience and make sure that your copy sticks in the mind. Whether you are writing for yourself or someone else, it is the one thing that will bring you success.

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