Your Landing Page is No Joke

There appears to be a trend at the moment for landing pages that are “funny”.

I’ve used inverted commas there because they are funny only in the eyes of the writer.

The humour is being used to try and get you to sign up for something or buy a product. Is that really the best way to go about it?

In my view, no.

When someone lands on your web page it’s because they’ve been searching the internet for a solution to solve a problem they’re facing.

The reason why they clicked your link was because your META description persuaded them that the content of your page would give them the answer they were looking for.

The last thing  they want to see is a lame pun trying to extract money or their contact details from them.

All they want is results.

Your product or service should be able to stand on its own two feet without the need for shameless gags.

So what will get your visitors buying?

Here are 4 things that will grab their attention.

1. Unite against the bad guy

Emotive language is a very powerful tool. Use it to show how your product or service will get rid of common niggles such as boring meetings, late paying clients, poorly performing websites etc.

2. Belong together

We like to be part of a gang; no one wants to be the outsider.

Showing you reader they are “one of the 500 smart people…” will make them feel special and part of an elite group; it gives them a sense of belonging.

3. Quick fix

If your product is “…the quickest way to…” they’ll want it. People want instant fixes, they don’t want to wait around. If you can convince them you’ll help them achieve their goals quickly, they’ll be all over you like a rash.

4. Story time

Stories are great sales tools. They are part of our heritage and as such, people are predisposed to listening to them. Weave a story around your products and services, highlighting the benefits they bring and you’ll draw your audience in.

Each of these methods will help push people towards a buying decision. The best way to find out which one(s) work for you is to test them. Once you hit the right recipe your landing pages will work like a dream.

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