Over Half of the UK’s Ad Spend is on Digital

The UK is the 1st country to spend more than half of it’s Ad spend on digital.

GroupM carried out the research, which showed that in 2015, £1 or very £2 spent on advertising will go to digital online media.

Apparently, it can be directly linked to our smartphone culture. According to Adam Smith of GroupM:

“The British are the most enthusiastic online shoppers in the world in terms of spend per head. And there has always been a high level of credit and debit card use [online]. On top of that Britons have rapidly embraced smartphone and tablet use, all of which has fuelled where advertisers spend their money.”

How will this affect your business?

With more and more people using mobile technology for shopping, it’s essential you have a responsive web presence that works across all devices.

Plus, your online content has to be red hot.

How do you do that?

  • Your website must be focused on your customers
  • Benefits and USPs must be highlighted
  • You must offer a simple buying process

Above all, your content marketing must be your top priority.

People will only find you if you deliver consistently high quality content that’s focused on your customers’ needs.


Your customers are interested in getting the best for themselves. They’re not interested in you, only what you can do for them.

That ‘s why it’s essential you separate yourself from your business when writing. Your articles aren’t sale pitches; they should be informative, relevant and be beneficial to your reader.

In simple terms, to make sure your business stays one step ahead:

  1. Invest in making your digital marketing as strong as possible
  2. Make sure everything is written for your customer


Sally Ormond, Briar Copywriting

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