The Length of Content Marketing – how long should your blogs be?

Tape measure

You know you need content.

You know it must be genuine, interesting and relevant to your audience.

You know it takes time to create.

But do you know how long your blogs and articles should be?

If you do could you let me know?

There is no definitive right or wrong answer (there’s a surprise) and the decision about how long your article or post will be will depend on your subject matter and audience.

Short vs long

In the world of marketing, long copy has always out performed short. But does the same go for blogging?

If you opt for a long article you must make sure your message remains strong throughout, draws your reader in and keeps their attention and that it’s subject matter is relevant.

If you fail on any of these counts people won’t read your stuff.

But there is something else that should be added to that list and that’s the reader’s attention span.

Personally speaking, I prefer short posts and articles.


Simply because I get bored easily.

It’s rare for me to find a blog that’s over 600 words that I will actually read through from start to finish. I prefer my information in short, entertaining chunks that I can read quickly.

I guess that’s why most of my blog posts are short.

By my reckoning I can’t be the only person in the world that thinks this way, so what I write should appeal to a fairly large audience.

Long blogs attract more comments

Do they? Not sure, that’s just a guess.

Mind you, if you think about it, long articles probably do attract more comments.

If you’re writing 700+ words you can formulate arguments for or against a particular question. This kind of writing will evoke an emotional response in the reader – who will either be in your camp or behind enemy lines.

Therefore, if written well, your readers will be more inclined to comment and put their own viewpoint forward.

But if you write a short post that concentrates on a particular feature (so in my line it could be about website copywriting, email content, newsletters, SEO etc.), the reader will take that information away with them and use it and may be less inclined to comment (unless of course they disagree with you).

I guess what it comes down to is:

  • Who is your audience?
  • What do they want to know?
  • What do you want to get out of your blogging?

A good idea to make sure you cover all bases is to mix up your posts – have some long, some short, infographics, videos etc., so you provide something for everyone.

It’s not enough just to churn out the same old, same old week after week. A bit of variety will keep your audience entertained and help attract a wide spectrum of readers.

Over to you

What are your thoughts on this?

Are you a long or short fan?

Leave a comment below.

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