Improve Your Business Results by 240%

Not possible?

It is if you follow the advice in Gallup’s recent report on the “State of The Global Marketplace”.

According to their findings only 13% of employees are engaged in their jobs, i.e. that they are ‘emotionally invested in and focused on creating value for their organisations every day.’

What’s more alarming is that actively disengaged employees outnumber the engaged ones by 2 to 1.

3 types of employee

There are 3 main types of employee:

  1. Engaged – have passion for what they do, drive innovation and move your business forwards
  2. Not engaged – do what they have to do without passion
  3. Actively disengaged – unhappy in their work and content to let everyone know about it

I don’t know about you, but I know which ones I want.

So how can you be sure your employees are engaged and happy in their work?

Increasing employee engagement

If you are only interested in your bottom line, the chances are your employees aren’t particularly engaged.

Your people should be your biggest investment because they are the ones that will drive your business forwards.

If you want to get and keep customers you’ll need employees who are engaged. Companies that attain higher employee engagement levels achieve 3 times the operating margin of those that don’t. Plus, companies with engaged employees see a 240% improvement in business results because they become brand ambassadors giving a positive slant on the business with every interaction.

You can achieve greater employee engagement in 3 ways:

  • Hiring the right people – look for people with the right attitude and personality for your business
  • Invest – focus on their strengths and offer coaching to help them improve their skills further. Investing in them will increase their engagement to you
  • Well-being – help your employees with their work-life balance as well as providing fair pay and perks (such as healthcare)

If you want to get the best from your people, it’s up to you to show them you are the right employer for them. See them more than just tools to generate sales; they are real people who, with the right training and investment, will become great ambassadors for your brand.

When your staff want to do their best for you, they will bring in the customers you want.


Author: Sally Ormond, Briar Copywriting Ltd

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