Link Building is Still an Important Ranking Factor

The search engine optimisation industry has been hotly debating the relevance of back links in search engine algorithms.

Some SEOs believe that social signals have replaced links, making link building techniques (such as article marketing) irrelevant to today’s internet marketers.

Certainly, social signals are important, but links will always play a dominant role as a ranking factor – at least for now.

If you don’t believe me, here’s Matt Cutts:

Links are here to stay, but there’s little doubt that ranking factors are getting more complicated.

Google wants to provide the best possible search experience for its users, therefore (whether you like it or not) it will continue to tweak its algorithms.

So, if you want to keep ahead of the ranking game, don’t try to out smart Google, just stick to giving your readers what they want:

  • Great content, products and services that your customers want
  • A responsive website
  • Interaction with the social channels relevant to your market and customers

Above all, abide by Google’s rules, forget keyword stuffing and writing content that’s aimed at the search engines, and create a web presence that’s designed to give your customers what they want.

Sally Ormond – Copywriter, Briar Copywriting Ltd


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