How to Use Embedded Facebook Posts

As an online marketer, you’re always looking for new ways to boost your customer engagement.

Have you considered embedding your Facebook posts on your website or blog?

Back in July, Facebook announced the ability to embed public posts onto your website using just a few lines of code.

How do you do that?

Posts from either your personal or business page can be embedded. All you have to do is click on the drop down arrow (top right of the post you want to embed) and you’ll see the option to embed post:

Embedding facebook posts

Once clicked, you’ll then get the code required. All you have to do is copy and paste it into your website or blog.

facebook embed code


The only caveat is that you can’t embed public posts from within groups. Of course, the privacy settings of the poster will also affect your ability to use the post.

So what benefit will embedded posts bring?

Well, they can be used as:

  •  Testimonials
  • Examples of Facebook usage if you blog about stuff like that
  • Interactive material especially if it’s a statistic you want to share (referencing the original source with a link)
  • A tool through which to share video
  • A way of boosting engagement of a Facebook discussion

Not only that, but all embedded posts include a ‘Like’ button for the page, so you could also increase your fan base.

Over to you

Is this news to you, or are you already using it?

If so, what have been your experiences? Good or bad.

Leave a comment below


Author: Sally Ormond, Copywriter and MD at Briar Copywriting Ltd. Follow her on Twitter and Google+
































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