Keep Your Copywriting Positive and Be Happy

If a freelance copywriter is to build rapport, create a bond and be interesting all at the same time, they have to be positive.

There is no bigger turn-off in the land of sales writing that a piece that starts of being negative.

Would you want to read a letter that was constantly negative?

No.

That is why copywriters will always (wherever possible) try and keep their readers happy by offering them good news and happy endings; they keep their writing positive.

By steering away from negative words and phrases your copywriting will automatically take on a positive feel. It’s not exactly rocket science.

To illustrate this point, I have listed below a few negative phrases that you may have come across and their positive equivalents:

Negative                                                         Positive

Don’t delay                                                      Hurry

Don’t forget                                                     Remember

Your money back if you’re not satisfied         Satisfaction guaranteed or your money back

There’s never a better time to…                     Now is the ideal time to…

I’m sure you’ll agree it makes quite a difference.

So remember, stay positive and be happy.

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1 comment so far ↓

#1 Paul Simister on 01.19.09 at 9:33 am

But Sally, how does this “focus on the positive” fit with the common sales advice that you need to find and increase people’s pain to make a sale.

I understand that it has generally been established that people are more likely to move away from a problem than to move towards a gain.

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