Can a Non-optimised Site Outrank Yours That is Optimised?

If you need to know anything about SEO (search engine optimisation) there’s only one person to ask, Matt Cutts of Google.

This is the first in a series of posts that looks at various aspects of SEO. This one relates to a phenomenon you may have seen – how an apparently non-optimised website can outrank your site that’s been optimised to the hilt.

This is what Matt Cutts has to say on the matter:


Hmmm, so things aren’t always as they seem. But then again, if achieving top rankings was easy it would make a mockery of the whole search ranking process.

The next instalment will look at the qualities of a good site.

See you soon.


Sally Ormond

Copywriter @ Briar Copywriting Ltd

Follow me on Twitter and Google+



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