Content Markteing is Killing SEO – or is it?

I’m confused.

There are lots of blog posts out there pronouncing that content marketing is killing off SEO.

Who’s writing them?

Are they content marketing companies trying to convince companies that SEO (search engine optimisation) is no longer the way forward because search is social now?

Or, are they narked SEO companies trying to cling on to their huge retainers?

Want to know what I think?

[Doesn’t really matter because I’m going to tell you anyway.]

As far as I’m concerned you can’t have one without the other.

The only reason I can see for SEO companies to throw their toys out of their prams is that they are practitioners of the dark arts. You know the type of company I mean. They are the ones that buy links and use black-hat techniques to trick the search engines into giving their clients good rankings.

But the only way to get quality links is through great content, so don’t the SEO companies and content companies need to work together?

If you’re scratching your head trying to work out where to put your sizeable marketing budget, my best advice is that you need both – you can’t be successful with only one.

A website with sheds load of content is just a dusty online library that may or may not be found. But a website with loads of content and good SEO is a super-charged knowledge bank that will enlighten the world.

Whichever way you look at it if you have content you need SEO and if you have SEO you must have content.

So, no, content marketing isn’t killing off SEO. They should be working together to create a richer, more rewarding search experience.

That’s what I think anyway – what’s your take on this debate?


Sally Ormond is a copywriter and MD at Briar Copywriting Ltd

Find her on Google+

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