What’s going wrong?
You’re regularly adding new updates to your Facebook page, but they seem to be falling flat on their face.
No one is commenting, liking or sharing.
Perhaps all your fans are out and their mobiles have run out of charge so they’re not seeing what you’re writing.
Or perhaps you’re just not engaging with them.
Check out some of these common mistakes and see if any of them ring bells for you.
1. Too broad and personal
What exactly are you writing about?
How broad are the questions you’re asking? It’s always best to ask something specific if you want to get a lot of responses. Also, make sure your questions aren’t too personal in nature.
There’s nothing wrong with text updates, but they do get pretty boring after a while.
Mix them up with photos, links and videos to keep the interest of your audience. You can even add polls to find out what your fans are thinking.
Even if you’re writing for a big company, inject a bit of fun into your updates. No one will engage with you if you keep posting boring corporate stuff. Facebook is all about having fun, so don’t be a stick in the mud.
4. The wider world
There’s nothing worse than a business harping on about themselves all the time. There is a whole world out there to write about and comment on, so open your eyes and write about other stuff too.
Don’t make the mistake of thinking that just because you like something everyone else will too.
Think about your audience and what’s important to them – you must put their needs before yours.
When you do get comments don’t ignore them. Facebook is about 2-way communication, so when a fan reaches out to you respond to them and strike up a conversation.
Every now and then make them an offer they can’t refuse. Make it a Facebook only offer and you’ll encourage a whole new raft of people to like your page.
It’s not going to happen overnight.
You’ve got to give it time to start to work and you’ll be learning about your fans as you go along, honing your posting until you find something that works. But it is worth the effort, so hang in there.
There’s a lot more to Facebook than just writing random status updates. You must constantly think about your audience and what they’ll want to see – it’s just like marketing!
Sally Ormond, copywriter and MD at Briar Copywriting Ltd.