How to Help a Webmaster Truly Appreciate Your Link Building

The SEO writing world is an evolving matrix of content creation and it’s no secret that the practice of link building is deployed with the goal of getting ranked in major search engines. While link building is an effective strategy, like anything else, there are people who abuse the system. While Google does its best to limit manipulative link strategies, at base level it’s up to the writer to produce legitimate content and actually earn their link. It feels good to help a webmaster truly revel in your article’s meaning.

It’s a safe bet that algorithm updates will begin to be increasingly efficient as we push forward into a new internet frontier. The days of submitting spun articles to content farms and achieving first page results are becoming a thing of the past. Illegitimate SEO strategies have been thwarted by Google’s Panda and Penguin updates, the latest on May 22nd of this year, and it’s becoming imperative for guest bloggers to take more pride in their work.

Producing average content for average sites with the goal of achieving one of many average links is bad practice. It’s time for SEO writers to step up, play by the rules and help people. Not only do low quality articles and links pollute the internet, they suffocate the experience of the end user.

Below is a two-step checklist to utilize if you’re link building, whether you’re doing it for business visibility or individual authorship. It’s your obligation not only as an SEO writer, but also as a human being, to produce legitimate content. Not only does it enhance your visibility in the targeted SERPs, it never hurts to provide actionable knowledge to the end users scattered across the globe.

 1. Is the content well researched?


Too often there are articles on the internet that don’t help anyone. With the internet being a multifaceted platform for information creation and transmission, content will always be king. No Google algorithm will ever compromise content with true integrity.  This should be music to the ears of all guest bloggers. If you do your research and write informative articles for the greater good, you control your own fate in the industry.

This first step in your checklist is to determine if your article is well researched and if it has the potential to actually teach someone something. A guest post goes from a boring thread of words to a game changing article when adequate research is done. You should be an expert in whatever industry you are guest blogging about. If you aren’t, you better do some serious research.

Why a webmaster will appreciate you:

Any site owner will feel honored to post a piece of content that they feel is well researched and could provide true benefit to their readership. Guest bloggers often require the approval of a targeted domain; you need to embrace this approach and mentality. Make it worth it and your success rate, and your reward, will be much better.

 2. Is the topic relevant to the site?


A relevant-first mentality when it comes to link building is a top priority when webmaster appreciation is concerned. Site owners want progressive material because it helps their domain authority and keeps their blog fresh.

Someone that operates a blog exclusive to NBA basketball doesn’t want an article on lacrosse. Furthermore, it’s a waste of everyone’s time to even pitch this idea. Even if a site owner accepts an off-topic article, it will end up hurting you more than helping when the next Google algorithm rolls out.

Backlink portfolios littered with irrelevant links are prime targets for penalization. An unrelated article also does nothing for the end user because their intention was to read content associated with the domain they searched.

This second step is meant to test your relevancy. Google has been cracking down on content that is just sprayed blindly over the internet. You need to be calculated and focused when you select a home for any article. Not only does it have to be well researched, the location of it needs to make sense. If you don’t take note of relevancy, someone will.

Why a webmaster will appreciate you:

Fresh, informative content is like a ripe blackberry to a site owner. Of course they want it, and yes, they will appreciate you. It’s important to view this on a human level and try and separate yourself from the SEO world in a certain sense. At the end of the day your goal should not only be to build links, but to teach people something that can enrich their life. The rankings will follow.

Link building, when done with relevancy, makes sense for everyone involved. If you’re promoting a business, it’s being promoted in the right place and in the correct fashion. If you’re trying to gain authorship in the basketball world and you write a stimulating article on LeBron James, your authority in the niche will skyrocket.

Link building, specifically when done through content creation, can be a beautiful system. Everyone in the world has authority and is an expert in some life experience. In life, teachers are obligated to be educated in what they teach. It’s just as important that SEO writers understand the industry they’re explaining and that they strive to gain the respect of both accepting webmasters and the resulting audience. Google does its best to create fair and genuine rankings, but the bottom line is that the integrity of link building is up to those participating.


Peter Buffington is a writer who’s been cage diving with Great Whites. When he’s not anticipating the next NBA playoff series he creates content for Page One Power, a relevancy-first link building firm based in Boise, Idaho.


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