In today’s search driven world it’s a given that you should be blogging.
After all, Google has an insatiable appetite for fresh, quality content so if you want to keep in its good books you have to give it what it wants.
But blogging just for you isn’t going to cut it. Even if you blog religiously you need to widen your reach to be a success and that means guest blogging.
By persuading other bloggers to take your posts you’ll increase your web presence and reinforce your status as an expert in your field. This is especially true if you approach websites that are prominent in your particular industry.
I know what you’re thinking, guest blogging is hard work – that’s true, but if done well it will pay dividends in more ways than you can imagine.
Please don’t take that literally.
Writing for other people will widen your reach as an expert, as with anything, the more often you’re seen the better. It’s just like adverts – consumers have to be exposed to a brand several times before they are ready to buy. So the more people who see your name (and in the more places it’s seen) the better. It will become lodged in their brain, so when they need your particular service they’ll call you.
This is street cred for online marketers.
The chances of you being accepted by a big hitter in your field immediately are slim, so start off with some smaller sites to build a portfolio of guest posts. Then you can approach the big players.
Let’s face it, the bigger the website the more credibility you’ll get.
The beauty of guest blogging, other than getting your name plastered all over the web, is that it will generate valuable inbound links to your website.
Now, admittedly, not all websites will allow you to place self-serving links in the body of your article, but they usually allow an author’s bio that can contain a link back to your website.
Of course the bigger the fish you land, the more kudos the link will give.
How will guest blogging widen your social media audience?
Simple, just about every blog out there offers social sharing buttons. So when your article is read and loved (as it obviously will) the reader will probably share it through social media. It will then be seen by others, generating more Google+ and Twitter followers for you.
So as you can see, guest blogging isn’t just about getting links. It’s about gaining the right kind of exposure online and in the social world.
It takes a lot of time, but the rewards speak for themselves.
Sally Ormond is an international copywriter and MD at Briar Copywriting Ltd