The following guest post was written by Alice Elliott. The author’s views are entirely her own and may not reflect the views of FreelanceCopywritersBlog.com. If you are interested in producing a Guest Post for this blog, please get in touch with your ideas.
For a long time writers have been waiting for Google to catch up with their predicament and realise their true value.
The onslaught of search engine optimisation and how it destroyed creative writing has been a blight on many a copywriter over the years. Being forced to research suitable and relevant keywords (or phrases) was bad enough, but to have to include them in sufficient quantities and appropriate places within our text was sometimes the last straw.
Often have I winced at optimised prose. It sticks out like a sore thumb, heavily punctuated with formulae and links to please the algorithms that dominate the search engine practices. The result is not only illegible, but excessively boring.
But now our cries of anguish have been heeded to. Google has created the Penguin to come to our aid. Relevance takes centre stage, along with the conversational style, which thrives within social networking. Writers are now able to express themselves freely with ordinary language, explore their vocabulary and use punctuation correctly. In other words, really start to write.
As I said, relevance is the key. Outgoing links that match destinations relative to the content and subject matter will result in brownie points and search engine recognition. Keywords can now be used sensitively, appropriately and with a frequency that now makes sense.
And the power of the story now shines through the mist, and this is where blogging comes to the fore. This should become a pleasure, an act of second nature, the opposite of a chore and something performed as a by-product of your everyday activities. Your blogging hat can be firmly pressed upon your brow rather than left covered in dust amongst the coats by the back door.
Blogging can now become the extension of your expression as it was meant to be. It should allow you to extend the contents of your website in a variety of ways that would appeal to a diverse number of potential customers. It will reveal the successes, stories and case studies that take up too much room elsewhere, and can be easily and enthusiastically fed to and read by hungry readers found in a myriad of social networking sites.
Now that we are freed from the tyranny of the optimised keyword, we can start to explore language again. We can research into which communication styles gain the best reaction from our customers, cunningly grooming them into understanding, liking, trusting and eventually contacting you to do business.
There is so much more potential for bloggers to really start to shine in 2013. So what are you waiting for?
About the author:
Alice Elliott, aka the Fairy Blog Mother, provides easy to understand blogging tuition and offers a design and build service for websites using WordPress. Advice and assistance is also given for website optimisation, digital marketing campaigns and content copywriting.