Make the Most of Twitter by Split Testing

When you first start using Twitter to market your business you’ll face quite a steep learning curve. You have to learn what to tweet, when to tweet, how to follow people, how to find people – the list is endless.

Then you’ll be faced with working out how best to engage with your followers.

Split testing is something that marketers use a lot. If you’re not familiar with the concept, it involves placing two messages (emails, subject lines, web pages etc.) out into your market place and measuring the performance of each. It is a process that can be repeated a number of times to refine your message to receive the optimum results.

So what does that have to do with Twitter?

Well, to improve your engagement on Twitter why not split test your tweets?

To give you a run down on how that can be achieved, check out this post on Social Media Examiner. In How to Split Test Your Twitter Marketing they take you through:

  • Ways of creating your split test
  • Analysing your results
  • Expanding your testing

It’s well worth a read and could help turbo charge your Twitter activities for 2013.


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