Is There a Perfect Blog Post?

Everyone is blogging these days, so how do you make sure your blog posts stand out from everyone else’s? the perfect blog post

With the average number of blog posts in a 24 hour period being 900,000 making sure yours gets found and read is quite a tall order.

We’ve put together 8 tips to help you make your posts stand out.

Creating blog posts

Is there really such as thing as a perfect blog post? Probably not, after all, you’re writing for a diverse readership so what you write isn’t going to appeal to everyone.

But there are certain things you can do to increase your chances of getting your stuff read.

1. Headline

The beginning is always the best place to start.

Your headline is the make or break of your post. After all, if it’s a bit drab and lame, no one is going to take the time to read it.

Make sure it uses your keywords (but that doesn’t mean stuff it with them), it’s catchy, shareable and, above all, reflects what’s in the body of your post.

2. Sub headings

These are vitally important.

If you write a long post and its just reams of text, it’s not going to look very inviting.

But, if you divide up with meaningful sub headings, your reader will be able to easily navigate through the text. It will also have the effect of making it look easier to read because it will be broken down into bite-sized chunks.

3. Optimised, natural copy

That sounds like a bit of an oxymoron, but it really is possible to write natural content that is optimised. If you think about it, if you’re writing about a topic (such as gardening), your main keywords will naturally occur within your writing, so there is no need to try and shoe horn them in to every sentence.

4. Visuals

Visuals (so long as they’re relevant) can only enhance your blog post.

Graphics, images and videos will add a new dimension to what you’re talking about and add extra value for the reader.

5. Call to action

Even though you’re not directly selling through your blog post, you should still include a call to action.

It could be asking them to subscribe to your newsletter, your blog’s RSS feed or visit your website for more information.

After all, if you’re going to take the time to generate great content, you may as well get something out of it.

6. Social sharing

Adding tools to share your content on social media will help boost your readership and visibility in the search engines.

Twitter, Facebook etc., are everyday tools people use to communicate with each other and share ideas and information. Making it easy for people to share your content has to be a good thing – doesn’t it?

7. You may also like…

At the end of your post it’s always a good idea to add links to related content that your reader may also find useful.


There’s often a great deal of debate about whether you should allow people to comment on your blogs or not.

As far as we’re concerned, blogging is a way of communicating with people and allowing others to have their say and expand on your ideas enriches it.

Over to you

What’s your take on this?

Are there are any other elements you would expect to see in the ‘perfect’ blog post? Leave a comment below.

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#1 Laura Silcock on 10.05.12 at 1:42 pm

Hi Sally, I’m really enjoying your blog! Is there an easy way or a widget to install to show a list of recent posts at the bottom of each of my posts please? Thanks, Laura

#2 admin on 10.05.12 at 1:45 pm

Hi Laura, to be honest I’m not sure – I’ve not come across anything like that to show posts from one site on another.

#3 Matt Brennan on 10.05.12 at 7:27 pm

It’s certainly getting harder and harder to be noticed. Good advice for getting noticed, though. I would say participating in others’ conversations is a great way to expand your visibility online as well. The more you participate, the larger the audience you’ll have, when it’s your turn to say something.

#4 Julie Sheridan on 10.08.12 at 11:00 am

To be honest, no, I don’t think there’s any such thing. Be yourself is the best piece of advice I’ve heard, because otherwise you don’t stand a hope of making your voice stand out. Calls to action are another dubious point. As a copywriter, I get their worth, but it’s not a tactic I use on my own blog. Blogging for me is writing about personal experiences – it doesn’t have an ultimately commercial objective.

#5 admin on 10.08.12 at 11:10 am

Hi Julie, thanks for your comment. You’re right, being yourself when blogging is essential. Everyone uses their blogging for different things, finding your own niche and voice is definitely the best way to go.

#6 Small Site News » Blog Archive » Is There a Perfect Blog Post? on 10.09.12 at 3:05 pm

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