Make Your Writing More Persuasive – an interview with Sally Ormond

A short while ago I was approached by Joseph Bushnell of Web Marketing Inner Circle, to do an interview about my work as a copywriter.

During the interview Joseph wanted to dig down to find our exactly what it is that makes writing persuasive, powerful and have the ability to sell more. But not only that, he also explored life as a copywriter and what that role involves.

Here are a few of the areas we covered areas such as:

  • How to make your web copy more powerful, creative and persuasive
  • The essential rule to follow when writing for your own business
  • 1 word which you should avoid using in copywriting at all costs (and what word you should use instead)
  • 3 tips for making your copy more readable
  • How to find out what your customers truly value the most
  • Whether you should you focus on one main benefit or multiple benefits?
  • How to stop yourself from overwriting
  • How to get testimonials that are so strong, they lead to new customers
  • 6 ways to get social proof
  • 5 newsworthy reasons to publish a press release
  • How to create a newsletter that your readers will value (and buy from)
  • Whether to use plain text or HTML in your newletters?
  • Why you need “thick skin” as a copywriter
  • When it might be appropriate to walk away from a copywriting project

You can listen to the interview by clicking on the button below. This will take you to Joseph’s site, to listen click on my mug shot at the bottom of the page.

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