Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community.
Have you been bitten by the Pinterest bug yet?
Personally, I haven’t. It’s not something that I really ‘get’ – admittedly because it doesn’t really appeal to me.
But there are a lot of buisnesses out there who’ve had a lot of success with it and a study by SteelHouse identified that ‘Pinterest users are nearly twice as likely to purchase than Facebook users.’
However, many B2B businesses (like my copywriting business) are struggling with the whole concept of promoting themselves through this pictorial platform.
Thankfully, those wonderful people at SocialMediaExaminer have come up with a post helping people just like me.
In it they look at how some B2B businesses are using Pinterest by:
- Using infographics
- Ebooks, guides and white papers
- Engaging with their fans
- Displaying their products
- Displaying their work culture
- Using pin brand-related images
- Showing how they are serving the community
Take a quick look, it might just give you the motivation to start Pinteresting your business.