Yes, love it or loathe it, Twitter is a fantastic platform for your business.
You can instantly connect with customers, you can act immediately, you can ask questions and get a shed load of responses – Twitter is amazing.
But are you using it to maximise your customer service and support?
To show you how it can be used to your advantage, I want to direct you to a great post I found on SocialMediaExaminer.com. Written by Leo Widrich, co-founder of BufferApp.com, it is a personal account of how Leo has used it to improve his company’s customer service and support.
After all, as he says, customer service is one area where you can really make your company stand out in a crowd – in the words of Gary Vaynerchuck (@garyvee):
“I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.”
So, what are Leo’s tips?
Well, they go something like this:
- Use Twitter to give a rapid response
- Personalise your Tweets with your name or picture
- Use DMs to your advantage
- Use search tools to help people who aren’t even customers yet
So, if you want to improve your customer service and blow your competitors out of the water, have a read of 4 Ways to Use Twitter for Customer Service & Support.